Digital Director

  • Auckland

What We’re Looking For
• 7+ Years Prior Media Experience
• Strong communication skills
• Effective time management
• Ability to manage a medium to large team of people
• Excellent client service skills – the ability to gain trust and confidence
• Confidence to present work with conviction

The Role
A Digital Director heads up the digital faction of a team created to service a client or group of clients. They work closely with the Head of Digital (HOD) to not only ensure the highest quality digital service for clients but acts as a leader internally for all digital team members.

The Opportunity
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Digital Director to join our Auckland based team.

Our Values
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.

Key Responsibilities:
• Comprehensive understanding of the New Zealand digital media marketplace staying up to date with new innovations and technologies
• Thorough understanding of the industries in client portfolio, in-particular the business challenges faced in the market
• To ensure quality control of engagement with the client and digital agency partners including deadlines being met, overall accuracy and format of work being presented as well as the performance of campaigns at a macro level
• To ensure that the online contribution to the overall client engagement is aligned with what is being driven by strategy and the core team
• Oversee planning documents written by the Business Manager level and add where required to ensure the highest quality output (ideas, negotiations, ROI)
• Quality control of the search service being delivered by IProspect/Columbus
• To work with AMIC/HOD/GBD to negotiate annual publisher deals where appropriate
• To have healthy relationships with digital media owner GSM’s
• Take on responsibility for the financial goals set for team and work closely with HOD to ensure these are met
• To effectively manage team to ensure progression through the agency, areas of management include recruitment, performance reviews and training
• As required to assist on any New Business requests that are handed down

If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to recruitment.nz@dentsuaegis.com

We look forward to hearing from you!

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Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

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Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

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