Digital Director

  • Auckland

What We’re Looking For
• 7+ Years Prior Media Experience
• Strong communication skills
• Effective time management
• Ability to manage a medium to large team of people
• Excellent client service skills – the ability to gain trust and confidence
• Confidence to present work with conviction

The Role
A Digital Director heads up the digital faction of a team created to service a client or group of clients. They work closely with the Head of Digital (HOD) to not only ensure the highest quality digital service for clients but acts as a leader internally for all digital team members.

The Opportunity
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Digital Director to join our Auckland based team.

Our Values
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.

Key Responsibilities:
• Comprehensive understanding of the New Zealand digital media marketplace staying up to date with new innovations and technologies
• Thorough understanding of the industries in client portfolio, in-particular the business challenges faced in the market
• To ensure quality control of engagement with the client and digital agency partners including deadlines being met, overall accuracy and format of work being presented as well as the performance of campaigns at a macro level
• To ensure that the online contribution to the overall client engagement is aligned with what is being driven by strategy and the core team
• Oversee planning documents written by the Business Manager level and add where required to ensure the highest quality output (ideas, negotiations, ROI)
• Quality control of the search service being delivered by IProspect/Columbus
• To work with AMIC/HOD/GBD to negotiate annual publisher deals where appropriate
• To have healthy relationships with digital media owner GSM’s
• Take on responsibility for the financial goals set for team and work closely with HOD to ensure these are met
• To effectively manage team to ensure progression through the agency, areas of management include recruitment, performance reviews and training
• As required to assist on any New Business requests that are handed down

If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to recruitment.nz@dentsuaegis.com

We look forward to hearing from you!

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TVC OF THE WEEK

Who's it for: Whittaker's by Assignment Group

Why we like it: Spot Nigella Lawson? Whittaker's has released two new caramel flavours but before they're introduced, the campaign goes back in time to see where it all started. Leading the trip down memory lane is Lawson, whose outfit changes reflect the transition through the decades. It's an interesting insight into the well-loved brand, with information shared about its timeless Toffee Milk flavour, to when the Peanut Slab was invented and the new factories created to keep up with its search for perfection.

Who's it for: Vodafone by FCB

Why we like it: Fancy a sleep-in? Vodafone wants you to enjoy an extra hour of shut-eye on Friday, but it's not just about catching up on sleep. As Anika Moa explains, it's about finding a cure for cancer. The hope is Kiwis will download the DreamLab app, which according to Vodafone, combines the computing power of individual smartphones to create a processing hive to run a large volume of cancer research calculations. Sound confusing? "Rest on that for a second," says Moa.

Who's it for: Lotto by Spark PR & Activate

Why we like it: While we're sure plenty of mothers celebrated Mother's Day with a full bed, we don't expect to see three generations squeezed in together. This cheeky wee spot plays on Jaquie Brown's humour as a way of showing that mother's want time on Mother's Day to enjoy their wee ones—and also a Lotto Tripple Dip.

Who's it for:Genesis by Shine

Why we like it: Ever stop to think we are the first to see the new day? This Genesis spot is a reminder that we are the first out the door and the first back to it. The spot ends on families at home using their smartphones to control energy use, an idea that was first introduced last year in the 'With You. For You.', campaign, that took a tour through the house of the future, with a smartphone at the technological heart of it.

Who's it for: Holden 

Why we like it: Last year Holden restyled its brand, moving away from its boganic heritage to a modern, urban target market and this upbeat spot is keeping that ball rolling. While there are still shots of a Holden making tracks up a country-side gravel road, that's balanced by shots of a family in the car as well as young women and men in the driver's seat to represent who the ad calls "the modern explorer".

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