Digital Content Specialist

  • Auckland

Permanent, Full Time
Auckland Based

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.

newzealand.com is the primary call to action for our global digital marketing campaign. The site receives more than 30 million visits per year and plays a critical role in building preference for New Zealand and connecting consumers with travel sellers. Our Digital Team are on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.

As the Digital Content Specialist you will deliver high quality destination content for 100% Pure New Zealand web and mobile channels, primarily newzealand.com/travel. You will source, produce and curate content that will persuade potential visitors to come to New Zealand. As the subject matter expert, you will be the advocate for best practice content across the Tourism New Zealand network of creators and publishers and will use consumer insights and performance data to plan and prioritise content initiatives. This role reports to the Digital Experience Manager.

In making this happen, you will need experience in content production for digital channels and know how to match content to users’ needs and their behaviour to create a positive digital experience. You will be experienced in branded content production, digital content management practices and concepts such as information architecture and display highly articulate written communications. As a highly effective communicator and influencer, you will build relationships with ease as you collaborate with a wide variety of stakeholders to deliver results.

If you thrive in the digital content space, are solutions and achievement focused with a keen eye for detail, this could be your opportunity to help define and shape the content strategy for Tourism New Zealand.

To apply: For more information or to apply for this role please go to our careers page on our corporate website and click apply now sending through your cv and cover letter!

Applications close: Wednesday 21st June 2017

Apply via Web

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Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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