Digital Analyst

  • Auckland

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.

Our Digital Team are on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.

Reporting to the Digital Manager, this role helps in maximising the value of our digital marketing efforts through the delivery of actionable insights on the performance of paid and organic traffic for Tourism New Zealand audiences via web and mobile channels. You will play a critical role in conducting analysis, drawing insights, sharing actionable conclusions and providing advice on analytical best practice to the TNZ global organisation. You will help champion digital analytics and a culture of data driven performance optimisation across the business.

Not just anyone can fill this role. We need someone who can take it and make it their own. To do this you will need, a relevant tertiary qualification, experience in a data analytics or business performance role where you have measured and analysed online marketing campaigns (including paid search, display and social). You need to be highly skilled in web analytics tools such as Adobe Analytics or Google Analytics, as well as forecasting, scenario modelling and A/B testing. You will understand paid digital channels including DoubleClick and SEM data reporting and be an expert in web and media tagging implementation.

If you thrive in the digital analytics space, have a passion for digital marketing, and a drive to learn then this could be the role for you.

For more information or to apply for this role, please go to the careers page of our corporate website www.tourismnewzealand.com and click apply now!

Applications close: Tuesday 27th February

Apply via Web

Job of the Week

Latest comments

popular

Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
Idealog
Good
Treasures
Dish
Habitat
New Zealand Weddings
Living Well
Little Trasures Baby Book

TVC OF THE WEEK

Who’s it for: Forsyth Barr/Summer by FCB New Zealand

Why we like it: New Zealanders are notorious for taking serious decisions lightly and this tongue-in-cheek ad by FCB for Forsyth Barr’s Summer KiwiSaver scheme gets that tone just right. A human-sized sheep in trendy clothing talking about his negligence towards his financial responsibilities is enough to get a chuckle out of anyone. The thinly veiled analogy to ‘not be a sheep(le)’ and take responsibility is not preachy but light-hearted.

Who’s it for: ANZ by TBWA

Why we like it: We all know it’s rare to see a heart-to-heart between two men on television so it’s nice to see just that in ANZ’s new KiwiSaver ad by TBWA. The way KiwiSaver is brought up in the ads is pretty clunkily approached but adding other topics such as dating, household chores and life makes the ad an endearing watch.

Who’s it forSpark by Colenso BBDO

Why we like it: Matariki season is bringing with it a lot of joy and pride nationwide this year. Spark’s unique video embraces what is important about our very own New Year – family, traditions and knowledge. More an educational resource than ad, the care taken to make the imagery and sentiment culturally appropriate is evident in the decision to include all nine Matariki stars. The animation artfully articulates the stories behind the constellation while the te reo Māori script is as much soothing as it is exciting to see the language celebrated.

Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit