Digital Analyst (Kaitatari matihiko)

  • Christchurch

Mō tātou, ā, mō kā uri ā muri ake nei - for us and our children after us.

Looking for an exceptional opportunity to help drive the digital growth of one of the largest tourism operators in Aotearoa?

We are on the hunt for a digital superstar - an analyst with a track record of driving insight based decision making to improve digital marketing strategy and campaign effectiveness.

This is an awesome opportunity and a meaty and diverse role where you will drive the future growth of some of New Zealand's most iconic experiences and be part of a whānau (family) that is passionate about adventure, culture and nature.

We are excited to share a new opportunity to join our Marketing and Communications team, based in our Christchurch head office.

What will you do? The Digital Analyst will work closely with internal and external stakeholders to support us in developing and implementing best practice campaigns by providing data-driven insights to enhance our marketing strategies.

The position will incorporate a variety of activities, including:

* Working with the Marketing & Digital teams to deliver enhanced results focused digital campaign strategy that aligns with overarching brand strategy
* Identifying objectives and advising on measurement strategies for digital campaigns
* Benchmarking campaign performance across all online channels
* Reporting, analysing and interpreting key metrics to identify trends and recommendations
* Developing and implementing meaningful custom dashboards
* Analysing online user behaviour and conversion data
* Championing a data-driven mind-set
* Performing Return On Investment analysis to evaluate different marketing campaigns
* Participating in regular marketing meetings and contributing to annual strategic planning processes.

What are we looking for? Someone with energy, expertise, superior analytical ability, an eye for detail and excellent communication skills will be a natural fit in our supportive and collaborative team environment.

Our ideal candidate will have:

* Significant (5yrs+) experience in a comparable role
* In-depth understanding of Google Analytics (ideally a Google Analytics certified professional)
* In depth understanding of SEO strategies
* Comprehensive knowledge of digital metrics across environments such as Facebook, Google Display Network and Google Adwords
* Proven expertise in information gathering, analysis and reporting
* A natural flair for critical thinking and problem solving
* A good understanding of Excel
* A result focused attitude
* Excellent attention to detail
* Exceptional communication skills.

A little bit about us

Ngāi Tahu Tourism hosts one million customers every year across 11 iconic businesses around Aotearoa:

* Shotover Jet
* Guided Walks New Zealand (including Hollyford Track and NZ Snowshoe)
* Dart River Adventures
* Dart River Stables
* Franz Josef Glacier Guides
* Franz Josef Glacier Hot Pools
* Hukafalls Jet
* Agrodome
* Rainbow Springs
* Glacier Southern Lakes Helicopters
* Earth & Sky.

Our purpose is to make the connection - with our customers, through our people, to our place and to Ngāi Tahu.

As an organisation we are proud of our connection to Ngāi Tahu and we embrace and champion the Ngāi Tahu Tourism values. This includes the use of appropriate Māori greetings and language across the business.

We also enjoy working in a safe and healthy work environment and expect our teams to demonstrate safe working practices in everything that we do.

Join us on our journey to becoming the number one tourism operator in Aotearoa!


Haere mai APPLY NOW (job code 23680)

Ngai Tahu Tourism is a fun, unique and safe place to work and we'd like to keep it that way. Before starting with us, you'll go through a range of checks, including drug and alcohol testing. Health and safety is super important and this is part of how we keep you, our team and our customers safe.

You must be legally entitled to work in New Zealand to apply for this role.

Applications close 19 November 2017.

Apply via Web

Job of the Week

Latest comments


Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
New Zealand Weddings
Living Well
Little Trasures Baby Book


Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

{% gallery 'nzta-photographs' %}

Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit