Content Strategist

  • Auckland


You will enjoy going to work every day at this award-winning Auckland agency and being an integral part of their digital content team.

In this role of Content Strategist you will develop content strategies and plans for social media and other channels, to grow your client’s audience and online awareness.

You will be converse with translating social media strategies into content strategies, able to identify audiences, and ensuring the content idea will deliver to the objectives. Being experienced working with and using data, you will be able to identify and target best opportunities, ensuring maximum impact.

On a day to day you will:

Monitor latest trends in social media, content marketing and share your findings with the team and clients alike
Compile data across social media platforms.
Do daily / weekly / monthly reporting – analysis for insights
Content planning
Content idea generating

Working closely with the wider team, you will have excellent mentorship and growth within this role.

If you are looking for a role where you can use your extensive knowledge across all types of digital, whilst working with a brilliant wider agency team, where you will be given lots of mentorship and growth – send your CV and work to Charlotte Bicknell at The Creative Store, email Charlotte@thecreativestore.co.nz, or call The Creative Store on (09) 365 1077 for more details.

Visit The Creative Store website www.thecreativestore.co.nz to view all our jobs online.

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Who's it for: Whittaker's by Assignment Group

Why we like it: Spot Nigella Lawson? Whittaker's has released two new caramel flavours but before they're introduced, the campaign goes back in time to see where it all started. Leading the trip down memory lane is Lawson, whose outfit changes reflect the transition through the decades. It's an interesting insight into the well-loved brand, with information shared about its timeless Toffee Milk flavour, to when the Peanut Slab was invented and the new factories created to keep up with its search for perfection.

Who's it for: Vodafone by FCB

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Who's it for: Lotto by Spark PR & Activate

Why we like it: While we're sure plenty of mothers celebrated Mother's Day with a full bed, we don't expect to see three generations squeezed in together. This cheeky wee spot plays on Jaquie Brown's humour as a way of showing that mother's want time on Mother's Day to enjoy their wee ones—and also a Lotto Tripple Dip.

Who's it for:Genesis by Shine

Why we like it: Ever stop to think we are the first to see the new day? This Genesis spot is a reminder that we are the first out the door and the first back to it. The spot ends on families at home using their smartphones to control energy use, an idea that was first introduced last year in the 'With You. For You.', campaign, that took a tour through the house of the future, with a smartphone at the technological heart of it.

Who's it for: Holden 

Why we like it: Last year Holden restyled its brand, moving away from its boganic heritage to a modern, urban target market and this upbeat spot is keeping that ball rolling. While there are still shots of a Holden making tracks up a country-side gravel road, that's balanced by shots of a family in the car as well as young women and men in the driver's seat to represent who the ad calls "the modern explorer".

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