Content & Marketing Manager

  • Auckland - Parnell

Commercial Radio in New Zealand reaches over 3.3 million New Zealanders every week providing an effective way for advertisers to raise awareness, build brands and drive sales. The Radio Bureau offers advertising agencies in New Zealand a professional and impartial approach to plan campaigns to reach this audience.

We are seeking a Content & Marketing Manager to be responsible for the development and execution of TRB’s content and marketing strategy. The Content & Marketing Manager will produce high quality resource material for agencies/clients to use on a range of platforms. They will also work closely with our Account Directors to deliver new and well thought out material to agencies/clients.

This position requires someone that is able to produce high quality results and work to an agreed game plan within budgets and deadlines. The successful candidate will possess great time management and communication skills, but also be able to think quickly on their feet in a range of situations. The ability to develop and maintain professional relationships with networks, agencies, clients & the TRB team is a prerequisite.

The Content & Marketing Manager will be responsible for the execution of projects, events and sponsorships. The role will be varied, so we are looking for a person who can not only juggle relationships, ideas and events but also be able to manage production of print & web development to ensure that all information is accessible and relevant.
A minimum of 2 years’ experience is required in addition to an education in either Communications or Marketing. An understanding of this media platform and NZ advertising are must-haves.

The Radio Bureau is a JV company between NZME and MediaWorks, and exists to grow radio’s share of the advertising dollar. Representing the majority of commercial radio stations in NZ, TRB is the authority in sales and marketing of the medium. With a team culture dedicated to a constantly evolving industry, you’ll find TRB a dynamic, inclusive and career-defining organisation to become part of.

If you would like to apply, please send a cover letter and CV to ellena@trb.co.nz

Applications close 18th August 2017

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Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

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