Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge. You'll very quickly discover that we are all about our customers and people. Our brand vision is to be recognised as a global brand that people seek to fly with, partner and co-create with through the creation of innovative and provocative brand experiences and communications, that results in brand strength, advocacy and growth.
As our Content Delivery Manager, you'll be responsible for the delivery of world-class content including video, photography and other forms of content to grow awareness of the Air New Zealand brand, our products, services and destinations, to improve financial returns.
You'll be responsible for ensuring the content delivered meets the commercial and business objectives of the brief, is compelling, stands-out, and delivers to our brand promise of liberating our customers. We’re looking for someone with initiative, who is creative, highly organised, and passionate about digital and social media trends and technologies.
The content requirements will vary largely from large-scale marketing campaigns for paid, earned and owned channels, event activations in any of our global markets, demonstrations of our product and service offering, new aircraft programs, launching new markets, and leveraging our sponsorships.
To achieve this, we are looking for the following skills and attributes:
• Rich experience creating and producing high quality, engaging content either client side or within agency/production company
• Breadth of content experience – from smart strategic thinking, confidence in helping to steer the creative process, and highly skilled in project management
• Confidence in all media channels – broadcast, social, digital marketing, and events
• Passionate about customers with the ability to understand and utilise insights
• Visionary who can see how content is evolving, the ability to apply and match customer insight along with trends and new technologies
• Excellent written and verbal communication skills
• Strong results focus with a track record of achieving superior results
• Can demonstrate a strong understanding of marketing strategy, capability, trends, risks, challenges and opportunities
• Proven ability to manage and work with external agency partners, branded partners, talent and suppliers. You’ll have tact, flair, a natural ability to influence and be a multi-tasking problem solver
• University degree in relevant discipline
• Understanding of regulatory compliance requirements
If you are passionate about being part of a global brand that captures audiences across the world, apply now.
At Air New Zealand, we are proud supporters of diversity and inclusion and believe that the people are our greatest asset. While everything else we do in our operation can be replicated by our competitors, it's is our people that truly set us apart. We nurture an environment that is holistically inclusive, diverse and collaborative. We are firm believers in celebrating differences and encouraging a workplace and culture where you can be yourself and thrive.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina. "Seek to bring distant horizons closer. Once near, seize them and make them your reality."
*Please note: To be considered, we only accept online applications, and do not accept email applications as there are specific questions which all candidates will need to answer.
Fantastic work. Also hearing great things about the Drive project in low-income communities. Congrats to all involved!
1989 called... They want their idea back. https://www.youtube.com/watch?v=OmNymPocKro
Absolutely, have to admit this was confusing to me and my team as well.
Oh man, this is TERRIBLE!!!!!! So damn confusing...just have a straightforward rationale and stick with it Lightbox...
I like it
As David Ogilvy would say ... perhaps the advertising agency thinks the public find the actual products as boring as the agency does.
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Air New Zealand by True
Why we like it: With all the attention the plant-based Impossible Burger has been getting in the media lately, the border security officer's assessment it being a celebrity is not unjustified. It's been a controversial arrival, with acting prime minister Winston Peters and former primary industries minister Nathan Guy calling out the airline for not promoting local meat, while others have praised it for the vegetarian-friendly addition. For those who haven't caught up on the news, alongside some dad jokes about spreading buns and meaty looking plants, the ad does a good job of explaining Air New Zealand's new meat-free meal.
Who's it for: Tourism New Zealand by Augusto
Why we like it: Like previous tourism campaigns New Zealand's beautiful landscapes are once again on show but this spot has a point of difference as it also highlights Kiwi's welcoming nature. From a simple "hi" as people pass on a track to a "kia ora" when walking on the beach, the video journeys across the country with visitors making themselves at home as it goes. And for those of us watching from New Zealand it makes us feel proud to be a Kiwi.
Who's it for:Lightbox NZ by Shine
Why we like it: We all know moths are attracted to the light, but who knew they are eager movie watches. Dressing humans as moths to crash a couple's quiet night in with a film is certainly a unique, and kind of creepy, approach for Lightbox to take to promote its movie offering but it got us talking.
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