Auckland, New Zealand
Commercial Marketing and Insights Specialist
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
We need a Marketing and Insights specialist to join our world class team in our efforts to gain maximum value from our marketing efforts. This is a newly created role reporting to the Consumer Insights Manager, responsible for maximising value for TNZ and other government agencies by facilitating strategic marketing conversations, managing research, project managing and ensuring insights are translated for a wide range of stakeholders. A major focus of work is ad hoc research projects, utilising a wide variety of information sources and visitor experience indicators. You will work across a wide variety of stakeholders and industry partners such as Department of Conversation and Regional Tourism Operators, to deliver research of strategic value.
We are looking for someone with a commercial marketing background with an excellent understanding of the power of consumer research to inform marketing strategy and implementation. As our work at Tourism New Zealand is insight led, you’ll be an expert at communicating at all levels in a complex matrix global organisation and your ability to influence strategy and operations will be second to none as we strive to continually improve the way we communicate to enhance the visitor experience.
If you thrive on delivering outstanding work through continuous improvement and highlighting opportunities, then we want to hear from you.
For more information and to apply for this role please go to our careers page on our corporate website on www.tourismnewzealand.com and apply now!
Applications close: Monday 2nd October
Just say 'good people', mate.
I like a big money-grabber acknowledging what we're up to and relegating their part to letting us get on with it.
Spark just did a VO montage.
I think we all can agree that if StopPress actually applied some rigour around its 'Ads Of The Week' decision making rather than just giving it to any old brand with a new ad (ahem, I'm talking to you Holden) ...
Yeah, the use of a montage, loosely drawn together by a VO is super grown-up. And "long-term" is right - Spark were doing them back when they were still called Telecom.
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