Auckland, New Zealand
Commercial Marketing and Insights Specialist
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
We need a Marketing and Insights specialist to join our world class team in our efforts to gain maximum value from our marketing efforts. This is a newly created role reporting to the Consumer Insights Manager, responsible for maximising value for TNZ and other government agencies by facilitating strategic marketing conversations, managing research, project managing and ensuring insights are translated for a wide range of stakeholders. A major focus of work is ad hoc research projects, utilising a wide variety of information sources and visitor experience indicators. You will work across a wide variety of stakeholders and industry partners such as Department of Conversation and Regional Tourism Operators, to deliver research of strategic value.
We are looking for someone with a commercial marketing background with an excellent understanding of the power of consumer research to inform marketing strategy and implementation. As our work at Tourism New Zealand is insight led, you’ll be an expert at communicating at all levels in a complex matrix global organisation and your ability to influence strategy and operations will be second to none as we strive to continually improve the way we communicate to enhance the visitor experience.
If you thrive on delivering outstanding work through continuous improvement and highlighting opportunities, then we want to hear from you.
For more information and to apply for this role please go to our careers page on our corporate website on www.tourismnewzealand.com and apply now!
Applications close: Monday 2nd October
Absolutely loving it - great job!
This is a reworking of an old English campaign from decades ago where they noted signs of breast-cancer in old masters, right?
Embarrassingly for the industry, this certainly looks like a scam ad. A scam ad in my mind is a piece of work that is instigated by the agency for the primary purpose of winning awards, rather than having a real ...
How is this an actual media story - there's barely a point of view in this piece!
Love love love!
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: ASB by With Collective
Why we like it: Slightly dry humour aside, ASB's tried something a little different with its new agency With Collective. Rachel House, from Hunt for the Wilderpeople, owns the role of True Rewarden and lends her comedic tone to a script that manages to educate the audience about True Rewards alongside the one-liners. It's too early to tell if the True Rewards character becomes as iconic as Goldstein but we hope she sticks around for a few more spots at least.
Who's it for: Hallenstein Brothers
Why we like it: Just in case you're invited to a black-tie event in Botswana, Hallenstein Brothers has your back. This spot is the latest in a video series that's taken suits where no other suits have been before, including the Bonneville Salt Flats in Utah and shark-infested waters, and in return stirred up jealousy among viewers who wish they could be a model for the clothing brand. And if the beautifully shot African wildlife is not enough, the song Kingdom Come makes for great listening and we're sure the band, Braves, will get a lot of attention from Hallenstein's shout out to them on Facebook.
Who's it for: Les Mills Fight Night by Media Design School students
Why we like it: The annual Les Mills Fight Night was last week and this year Media Design School students made no secret of the fact Cure Kids needs donations to fund its research. Adding impact to the already gripping images of fighters securing coins to their fists is the fact that the first one shown is a father to a sick child. His appearance exemplifies the fact that despite not being in the ring, parents are fighting for the kids every day. The final blow to the heartstrings is the inclusion of Eva, a young girl with a rare condition that's endangering her life.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!