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What changes need to occur?
Great result for FCB - full credit to them after Colenso's two year run. It was a real clean-up and well deserved. Let's be honest though, there needs to be some big changes to the Effies. On many levels. Maybe ...
Please write a list of the advertising agencies that consider themselves non- creative. I'd like a list so that I can avoid paying them creative fees.
Totally agree. Awareness is high, what do we do? is the brief. That's why Breast Cream was infinitely better than these retro ads.
I don't think Breast Cancer has any trouble with awareness to begin with.
Wow we need this.
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Who's it for: ASB by With Collective
Why we like it: Slightly dry humour aside, ASB's tried something a little different with its new agency With Collective. Rachel House, from Hunt for the Wilderpeople, owns the role of True Rewarden and lends her comedic tone to a script that manages to educate the audience about True Rewards alongside the one-liners. It's too early to tell if the True Rewards character becomes as iconic as Goldstein but we hope she sticks around for a few more spots at least.
Who's it for: Hallenstein Brothers
Why we like it: Just in case you're invited to a black-tie event in Botswana, Hallenstein Brothers has your back. This spot is the latest in a video series that's taken suits where no other suits have been before, including the Bonneville Salt Flats in Utah and shark-infested waters, and in return stirred up jealousy among viewers who wish they could be a model for the clothing brand. And if the beautifully shot African wildlife is not enough, the song Kingdom Come makes for great listening and we're sure the band, Braves, will get a lot of attention from Hallenstein's shout out to them on Facebook.
Who's it for: Les Mills Fight Night by Media Design School students
Why we like it: The annual Les Mills Fight Night was last week and this year Media Design School students made no secret of the fact Cure Kids needs donations to fund its research. Adding impact to the already gripping images of fighters securing coins to their fists is the fact that the first one shown is a father to a sick child. His appearance exemplifies the fact that despite not being in the ring, parents are fighting for the kids every day. The final blow to the heartstrings is the inclusion of Eva, a young girl with a rare condition that's endangering her life.
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