Category Marketing Specialist

  • Auckland - Albany

Mitre 10 needs no introduction as a proudly New Zealand owned and operated business – you see us in almost every town in NZ through our MEGA, Mitre 10 and Hammer Hardware stores. And you have an opportunity to join our team!

This marketing position is within a busy, ever changing retail environment, so we are looking for someone who can carve their mark in an environment that is sometimes quite fluid and deadline driven. This is a role where you can really develop your reputation as an emerging star.

You will work closely with our Category Managers to create and deliver marketing campaigns and initiatives that optimise sales results, brand attribution and customer engagement.

This will see you develop a robust understanding of the home improvement categories you support, gaining insight into multi-channel opportunities, channel effectiveness and customer behaviour.

Reporting to the Manager - Marketing Operations, this role will see you providing support in three key areas:
• Campaign management – manage all aspects of a given promotion to ensure brand standard compliance, operational briefing packs are compiled and pre and post campaign analysis undertaken to understand effectiveness and inform future campaigns;
• “Go to Market” planning – gather market and customer data to identify channel appropriateness and messages, assisting in the development of media schedules, promotional calendars and creative development; and
• Communication – ensure all internal and external stakeholders are fully briefed on promotional objectives, creative content and media channels to ensure objectives, strategies and brand standards are delivered as required.

This role has a strong communications element, requiring someone who can work well with others, and utilise effective communication, negotiation and diplomacy skills. We therefore require you to have an excellent command of the spoken and written English language, along with strong people skills.

To be successful you will have 3-5 year’s post-graduation marketing experience, ideally within a retail or product environment, a good understanding of the production process and media planning to deliver multi-channel campaigns, excellent attention to detail and planning skills, and the ability to embrace change and continuous improvement.

If this sounds like you, please forward your CV and cover letter, including salary expectations via the weblink NOW.

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