Do you want to work for New Zealand’s leading publisher, Bauer Media, and work on prominent, market-leading titles such as Nadia, Woman’s Day, The Australian Women’s Weekly, North & South, NEXT and the Listener? We are looking for an outstanding Campaign Marketing Manager, with proven results. This role requires an eager, enthusiastic and highly organised individual to generate subscription marketing strategies, deliver creative innovation and execute robust acquisition and retention campaigns. This role is fixed term for 13 months to cover a period of parental leave.
Key responsibilities will include:
· Be an expert in acquisition, retention and loyalty marketing
· Develop and execute subscription strategies and plans across multiple mediums
· Analyse and report on campaign effectiveness
· Manage campaign budgets
· Plan and implement Magshop.co.nz marketing calendar
· Internal and external stakeholder liaison
· Mentor and advance staff by providing strong direction
What will set you apart from the rest?
· Proven direct marketing experience
· Digital and social media campaign experience
· Self-motivated, enthusiastic and tenacious attitude
· Organised and self-disciplined with the ability to work under pressure and to multiple deadlines
· Passionate about magazines and media
· Flexible and positive attitude
· Desire and ability to implement ideas outside box in a changing landscape
· Minimum 3+ years marketing experience and proven track record in a digital marketing role.
What sets us apart from the rest?
· Bauer Media leads New Zealand editorial publishing with diverse brands. We reach audiences across iconic magazines, vibrant digital, rich applications, entertaining video & more.
· A career with Bauer Media fosters the chance to be part of a company that is responding to change in the ever-evolving media environment, and as a strong and innovative media business is transforming the publishing landscape.
If this sounds like you, apply today with a copy of your cover letter and CV.
In recent memory Kiwibank have been for the most part, somewhat different than the others. This is very same same. As in same as the BNZ. Same as an insurance company. This is good enough, but the same.
It was really rewarding to see all the Graphic judges this year awarding themselves golds. Nice guys!
I understand some of these words
Wow! Congratulations to the whole team.
Hilarious, until the next fatal local shark attack...
There IS a story
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Bay Audiology by Saatchi & Saatchi
Why we like: Made from sound data, this ad for Bay Audiology is clever, muffling the sound at the beginning to demonstrate what a hearing loss sufferer would experience and giving us a new way to look at at the concept of laughter. It's a different direction for the brand and its previous ads, and a great reminder of what we lose when we lose our hearing.
Who's it for: Flight Centre New Zealand
Why we like it: It's always cute and entertaining to see what children think and this spot is no exception. The travel agency asks kids questions about their memories of holidays, how the flights were and what they thought of Flight Centre, and the kids' responses range from the bizarre to the hilarious. While the concept is nothing new, this ad will be enjoyed with a laugh by all.
Who's it for:Contact Energy by Bob’s Your Uncle
Why we like it: From sharing food to flipping a coin for the ball, Contact Energy is all about fairness in its latest campaign. The ad highlights its message of only having to pay for the power you use at the bach – such as mowing the lawns, running the fan, brushing your teeth – through a bunch of well-known games like paper-scissors-rock. While the spot is simple, we like the mix of humour and seriousness in getting the point across.
Who's it for: Ministry of Education by FCB
Why we like it: This ad for the Ministry of Education shows the power of teachers who care, teach and help each child as necessary, with a definite heartfelt moment. Its mission is to encourage New Zealanders to sign up as teachers, and hopefully it works. Thumbs up to a similar ad that is all in te reo Māori set in a kura kuapapa.
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