What's the job?
Sitting within our Campaign Operations team, this role is part of a large fulfilment team responsible for implementing and managing advertising campaigns across all of our platforms on-air (TVNZ1, TVNZ2, Duke) and online (OnDemand, 1News Now).
As a Campaign Executive, you'll manage your own portfolio of clients and work closely with our internal Sales and Media Operations teams to get the job done. This involves a variety of responsibilities, from data entry and monitoring campaigns to post-campaign reporting and in doing so, using a range of different software systems.
Is it right for you?
You'll be self-motivated, able to work to deadlines, willing to learn and have a great can-do attitude. Your attention to detail will be impeccable and you'll have a knack for building strong customer and team relationships. If you want to be part of the rapidly changing advertising and media industry, this opportunity is for you!
Are we right for you?
TVNZ is one of New Zealand's best known and most well-loved businesses. Every day we join over 2 million kiwis in their lounges, bedrooms, lunchrooms and on whatever gadget they carry around. Whether we're breaking news, following adventures, sharing stories or simply putting smiles on faces, we're all about doing it better, smarter and on more screens than anyone else.
Same old buzzwords and corp speak.
It's a tough role to fill. Feel for the guy. The only way to continue growing is to start buying other agencies in a country with around 100 to many.
Big bold work? Where?
Is that seriously consumers chanting? In support of what they want out of life? Seriously the worst work I have seen in a long time - forced, fake, cliched, rah rah stuff that simply won't connect with NZers.
Fantastic work. Also hearing great things about the Drive project in low-income communities. Congrats to all involved!
1989 called... They want their idea back. https://www.youtube.com/watch?v=OmNymPocKro
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who’s it for: Forsyth Barr/Summer by FCB New Zealand
Why we like it: New Zealanders are notorious for taking serious decisions lightly and this tongue-in-cheek ad by FCB for Forsyth Barr’s Summer KiwiSaver scheme gets that tone just right. A human-sized sheep in trendy clothing talking about his negligence towards his financial responsibilities is enough to get a chuckle out of anyone. The thinly veiled analogy to ‘not be a sheep(le)’ and take responsibility is not preachy but light-hearted.
Who’s it for: ANZ by TBWA
Why we like it: We all know it’s rare to see a heart-to-heart between two men on television so it’s nice to see just that in ANZ’s new KiwiSaver ad by TBWA. The way KiwiSaver is brought up in the ads is pretty clunkily approached but adding other topics such as dating, household chores and life makes the ad an endearing watch.
Who’s it for : Spark by Colenso BBDO
Why we like it: Matariki season is bringing with it a lot of joy and pride nationwide this year. Spark’s unique video embraces what is important about our very own New Year – family, traditions and knowledge. More an educational resource than ad, the care taken to make the imagery and sentiment culturally appropriate is evident in the decision to include all nine Matariki stars. The animation artfully articulates the stories behind the constellation while the te reo Māori script is as much soothing as it is exciting to see the language celebrated.
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