Business Executive

  • Auckland

What We’re Looking For
• Over 1 Year Prior Media Experience
• Great attention to detail
• To enjoy working as part of a team
• Strong communication skills
• Effective time management
• Comprehensive use and understanding of media maths and terminologies

The Role
A Business Executive is primarily responsible for the implementation and buying of media activity on behalf of clients. This is likely to include a wide range of media channels, with the largest percentage of time focused on TV. Often the role involves working closely with a Business Coordinator, working together to ensure campaigns go to market as they have been planned.

The Opportunity
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Business Executive to join our Auckland based team.

Our Values
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.

Key Responsibilities:
• Strong understanding of the New Zealand media marketplace
• Broad understanding of the industries in client portfolio
• To negotiate and buy a range of media including but not limited to Print, Outdoor, Radio, Cinema Digital and TV
• To work with Pegasus as the primary tool to load, manipulate, check and report on media bookings
• Use of a range of tools including (Roy Morgan, CCS, Nielsen, TV Map and Arianna) to evaluate media and target audiences
• Use of AQX to run competitive data and glean insight into client’s marketplace
• Evaluation of media opportunities and in turn providing a recommendation to the client
• Prepare various reports including; post analysis, final buys and competitive
• Assist in the preparation of planning documents
• Working with media and agencies on ensuring the timely delivery of material
• To ensure correct client billing by managing budget reconciliations and addressing any account queries
• To up-skill Business Coordinator to ensure his/her development

If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to recruitment.nz@dentsuaegis.com

We look forward to hearing from you!

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Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

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Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

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