Business Executive

  • Auckland

What We’re Looking For
• Over 1 Year Prior Media Experience
• Great attention to detail
• To enjoy working as part of a team
• Strong communication skills
• Effective time management
• Comprehensive use and understanding of media maths and terminologies

The Role
A Business Executive is primarily responsible for the implementation and buying of media activity on behalf of clients. This is likely to include a wide range of media channels, with the largest percentage of time focused on TV. Often the role involves working closely with a Business Coordinator, working together to ensure campaigns go to market as they have been planned.

The Opportunity
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Business Executive to join our Auckland based team.

Our Values
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.

Key Responsibilities:
• Strong understanding of the New Zealand media marketplace
• Broad understanding of the industries in client portfolio
• To negotiate and buy a range of media including but not limited to Print, Outdoor, Radio, Cinema Digital and TV
• To work with Pegasus as the primary tool to load, manipulate, check and report on media bookings
• Use of a range of tools including (Roy Morgan, CCS, Nielsen, TV Map and Arianna) to evaluate media and target audiences
• Use of AQX to run competitive data and glean insight into client’s marketplace
• Evaluation of media opportunities and in turn providing a recommendation to the client
• Prepare various reports including; post analysis, final buys and competitive
• Assist in the preparation of planning documents
• Working with media and agencies on ensuring the timely delivery of material
• To ensure correct client billing by managing budget reconciliations and addressing any account queries
• To up-skill Business Coordinator to ensure his/her development

If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to recruitment.nz@dentsuaegis.com

We look forward to hearing from you!

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TVC OF THE WEEK

Who's it for: Whittaker's by Assignment Group

Why we like it: Spot Nigella Lawson? Whittaker's has released two new caramel flavours but before they're introduced, the campaign goes back in time to see where it all started. Leading the trip down memory lane is Lawson, whose outfit changes reflect the transition through the decades. It's an interesting insight into the well-loved brand, with information shared about its timeless Toffee Milk flavour, to when the Peanut Slab was invented and the new factories created to keep up with its search for perfection.

Who's it for: Vodafone by FCB

Why we like it: Fancy a sleep-in? Vodafone wants you to enjoy an extra hour of shut-eye on Friday, but it's not just about catching up on sleep. As Anika Moa explains, it's about finding a cure for cancer. The hope is Kiwis will download the DreamLab app, which according to Vodafone, combines the computing power of individual smartphones to create a processing hive to run a large volume of cancer research calculations. Sound confusing? "Rest on that for a second," says Moa.

Who's it for: Lotto by Spark PR & Activate

Why we like it: While we're sure plenty of mothers celebrated Mother's Day with a full bed, we don't expect to see three generations squeezed in together. This cheeky wee spot plays on Jaquie Brown's humour as a way of showing that mother's want time on Mother's Day to enjoy their wee ones—and also a Lotto Tripple Dip.

Who's it for:Genesis by Shine

Why we like it: Ever stop to think we are the first to see the new day? This Genesis spot is a reminder that we are the first out the door and the first back to it. The spot ends on families at home using their smartphones to control energy use, an idea that was first introduced last year in the 'With You. For You.', campaign, that took a tour through the house of the future, with a smartphone at the technological heart of it.

Who's it for: Holden 

Why we like it: Last year Holden restyled its brand, moving away from its boganic heritage to a modern, urban target market and this upbeat spot is keeping that ball rolling. While there are still shots of a Holden making tracks up a country-side gravel road, that's balanced by shots of a family in the car as well as young women and men in the driver's seat to represent who the ad calls "the modern explorer".

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