BRAND MANAGER- NEWS & SPORT

  • Auckland Central

Do you thrive in a fast paced environment working across multiple brands? Are you digitally savvy? Are you a natural collaborator with a supremely positive, can-do attitude? If so it sounds like you’re a great fit for our team!

In this role you’ll find yourself proactively developing, implementing and managing creative brand marketing ideas and communication plans in line with our marketing strategy. You’ll be a brand champion, focusing on driving audience growth for NZME’s News & Sport brands through innovative and market leading digital initiatives and marketing campaigns.

We’re very much work hard/ play hard around here; multitasking and juggling multiple campaigns and brands simultaneously is essential. We’re fast paced and as such need someone flexible and willing to roll up their sleeves when needed including working on higher level strategic activity through to doing media bookings/ admin tasks as they arise.

In return we offer a culture second to none. We tell it like it is, challenge the status quo, dare to try, we back ourselves and we have fun. We show our appreciation for our biggest asset, our staff through reward & recognition, growth & development and succession & progression.

Still sounding like your next career move? Then send your CV and cover letter to careers@nzme.co.nz today.

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TVC OF THE WEEK

Who’s it for: New Zealand Transport Agency (NZTA) by Clemenger BBDO.

Why we like it: Ubiquitous to the festive season is a car rearing past you at a dangerous rate as you drive to your holiday spot. NZTA have buckled the public up, subjecting viewers to the sobering role of a policeman as he deals with a speed related fatality. The ad is filmed through the lens of honest realism as a policeman guides the viewer into the devastating consequences of speeding. The dialogue exposes an ignorant perception among many who believe they have a ‘right to speed’. NZTA’s campaign comes in the wake of various deaths on the road, offering a timely reminder that less speed equals less harm.

Who’s it for: McDonald’s by How to Dad and BloggersClub

Why we like it: New Zealand comedian, How To Dad’s Jordan Watson, dons the stubbies and gumboots yet again to celebrate the return of the Kiwi Burger. The ad follows Watson on his quest to partake in the various escapades on Kiwis' love list; including his cricket, skiing and golf ability. Watson is becoming an iconic figure in Kiwi advertisements which aligns well with McDonald’s localized burger. Since 3 January, McDonald’s have reached 566,000 views, 14,000 reactions and 3,000 shares on Facebook with the ad, proving it to be a number eight wire success.

Who’s it for: Mitre 10 by FCB.

Why we like it: Mitre 10’s simple but effective mantra is reinforced, releasing a new campaign for its own brand, Number 8. The campaign offers a wide selection of short video’s exhibiting the simple, yet practical bevvy, of home improvement products. The ads project gleaming shots of products; the Number 8 Handsaw, the Number 8 Hose and the Number 8 hammer which are all presented on a podium. Each video has a frank one-liner, which is bound to arouse any Kiwi into a frenzy of belly laughs. The campaign has kept the videos short and sweet while infusing the recognizable fluro orange of Mitre 10. 

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