Brand Manager - Entertainment

  • Auckland Central - Central Auckland

Are you a real go-getter? High energy, hungry to get stuck in and make a difference? Love to surprise and delight, a people pleaser but with a backbone when you need it? Can you juggle multiple brands, personalities and tasks and still keep the details straight?!
You’ll need 5+ years’ media / agency experience managing multiple high volume campaigns in a fast paced, ever changing environment where you’re equally at home working on high end strategic activity and projects as placing media bookings. When people describe you they use words like enthusiastic, passionate, dynamic, energetic and “make it happen” – sound like you?
Relationships will be key, strong brief writing skills a must and you’ll display a serious understanding of digital and the full marketing mix. You’re organised, focused, result driven and know your way around finance and budgets. Your focus here will be analysing consumer insights to identify opportunities & key issues that generate innovative, engaging marketing campaigns and brand experiences to improve brand & product profiles, drive increased audience and grow market share for NZME.
If you are our next multi-tasking, creative problem solver you’ll find yourself backed by an organisation that values their staff above all else. Where you’re encouraged to bring your whole self to work and the focus is on development, progression, succession, reward and recognition. We tell it like it is, challenge the status quo, dare to try and want some fun along the way! Tell us why you’re our next hire by sending your CV and cover letter to Fiona.kerr@nzme.co.nz

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TVC OF THE WEEK

Who's it for: Pak'nSave by FCB

Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.

Who's it for: New Zealand Transport Agency by Clemenger BBDO

Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.

Who's it for:Mastercard by McCann Sydney

Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.

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