Are you a real go-getter? High energy, hungry to get stuck in and make a difference? Love to surprise and delight, a people pleaser but with a backbone when you need it? Can you juggle multiple brands, personalities and tasks and still keep the details straight?!
You’ll need 5+ years’ media / agency experience managing multiple high volume campaigns in a fast paced, ever changing environment where you’re equally at home working on high end strategic activity and projects as placing media bookings. When people describe you they use words like enthusiastic, passionate, dynamic, energetic and “make it happen” – sound like you?
Relationships will be key, strong brief writing skills a must and you’ll display a serious understanding of digital and the full marketing mix. You’re organised, focused, result driven and know your way around finance and budgets. Your focus here will be analysing consumer insights to identify opportunities & key issues that generate innovative, engaging marketing campaigns and brand experiences to improve brand & product profiles, drive increased audience and grow market share for NZME.
If you are our next multi-tasking, creative problem solver you’ll find yourself backed by an organisation that values their staff above all else. Where you’re encouraged to bring your whole self to work and the focus is on development, progression, succession, reward and recognition. We tell it like it is, challenge the status quo, dare to try and want some fun along the way! Tell us why you’re our next hire by sending your CV and cover letter to Fiona.firstname.lastname@example.org
Great for validating the 'converted'. Missed the opportunity to connect beyond their 'tribe'. By the look of this, they canvassed those in the tent what they thought those outside the tent .... thought important....
Awesome effort - new positioning reinforces the beliefs that are already held so deeply.
Ben - Does it work ok in NZ? Have heard some of the functionality is a bit sketchy here?
I just looked up when they launched Citrus which was 2013. They launched 0% Citrus during the campaign time, but that product is tiny, so the Citrus launch was two years before the campaign time so you'd argument is gone.
To start questioning award decisions is a whole can of worms. There are lovers and haters aplenty of this campaign and most. But you know what, winning is pleasing and motivating and rewarding. So best do that (if you can).
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Who's it for: Meridian Energy by Barnes, Catmur & Friends and Fish&Clips
Why we like it: To paraphrase, Notorious B.I.G once rapped that more money meant more problems. But according to Meridian, more money actually means more time to spend on a whole lot of fun. The series of ads are simple, short and to the point, but with a suave Jeremy Wells and his handsomely attired pug by his side, the videos serve as a memorable reminder of Meridian's offerings.
Who's it for: Boundary Road Brewery by TBWA
Why we like it: Like any good sequel nowadays, Boundary Road Brewery announced the return of its Chocolate Moose Chocolate Porter with a rather dramatic visual offering. We love the pulsating soundtrack and earthy imagery, presenting what is essentially a man dressed as a moose in a tantalising veil of mystery and intrigue. We're not totally convinced as to the taste of a chocolate flavoured alcoholic beverage, but at least BRB's Wes Anderson-style humanimal does the job of sparking some intrigue.
Who's it for: Whittaker's Chocolate by Assignment Group
Why we like it: Whittaker's latest innovative endeavour—chocolate toffee milk—harks back to the good ol' days of careful artisanal craft. The video's focus on the worn out hands and vintage tools gives it a classic and restrained elegance that stands out in today's fast-paced, hyperactive advertising world. And while no chocolate is shown in the video, it creates an appetite for the new chocolate and toffee blend.
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