Brand and Content Manager

  • Auckland

• Full Time, Fixed term parental leave role
• Based Auckland
• Play a key role in evolving our brand into the next phase!

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to enrich New Zealand by growing the value of international visitors. This is achieved by developing and implementing marketing, media, trade, and partnership strategies and working co-operatively with our offices around the world and the travel industry. Our success has contributed directly to the growth we are seeing in New Zealand’s tourism industry.

What will you be doing?

We are seeking an experienced Brand Marketer to join our award-winning Brand team. Reporting to the Global Manager, Brand and Content, you will be the gatekeeper for the Tourism New Zealand world class 100% Pure New Zealand brand while implementing our Tourism New Zealand Brand strategy across all of our 14 markets. You will manage all our branded assets which include logos, moving and still images, design systems, brand guidelines and play a key part in our exciting brand evolution. You will be responsible for producing global content across multiple channels with our production partners and ensuring the correct licensing and copyright information for all of our photographers, production companies and talent ensuring consistency to our approach. You will also support in the management of the Brand team budgets and finance responsibilities.

What we want from you?

To be successful in this role you will have a tertiary qualification in marketing, communications or another relevant discipline. Experience in brand marketing and creative development is essential as well as experience on the production side of marketing by having managed and coordinated still and moving content shoots. You’ll need to be digitally savvy and know the power of still; moving and written digital content has in telling a story.

Able to communicate with stakeholders at all levels, you will need to be an accomplished administrator by effectively coordinating across all facets of the Brand Team. A good general knowledge of New Zealand and a passion for destination marketing is desired. A full driver’s licence is required as you’ll be travelling regularly to some of New Zealand’s most unique and spellbinding spots.

Sound like you?

This is a unique opportunity where you will be play a key part in the evolution of our brand story and be involved in a range of exciting projects. If you love variety, thrive in fast paced environment, and want to work for a Brand that you can feel really proud of promoting to the world, then this could be the fixed term role for you!

To view more information on this role and to apply please go to our careers page on our corporate website www.tourismnewzealand.com and click apply now!

Applications close: Thursday 25th October

Apply via Web

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