Simply put, we do two things at Nielsen. We measure performance for our clients and we use analytics to help our clients grow their business. Measurement and analytics are two separate things, and each is important and valuable on its own. But the connection of the two makes them both even more critical and valuable.
You will MAKE A DIFFERENCE by partnering with our clients and using data to explain what is happening with their audience and/or brands and what they should do to improve business performance.
Working with both your Nielsen colleagues and spending time with clients, you will build partnerships to allow you to understand your client needs and requirements. You'll use this knowledge to develop in-depth analytics and create compelling stories that deliver the insight to drive business growth.
- Building a network of effective and meaningful relationships at all levels, both internally and externally, to maximise business opportunities
- Drive effective relationships with key clients to identify their needs and maximise Nielsen opportunities
- Lead relationships with key industry body groups to support long-term currency measurement contracts
- Identifying new areas to pursue to support changing client needs
- Effectively oversee the team to ensure that the client has the analytical insight required and that we meet our client expectations and commitments, as well as, establishing timely business reviews to assess this
- Proactively promote Nielsen based insights at conferences and other external events.
- Build a team culture of collaboration, achievement and engagement through rewarding success and accomplishments of team members.
- Managing changes to the project scope, schedule and cost and ensuring resource availability and allocation.
- Ensuring the team is using Salesforce.com, tracking headline KPIs and updating this technology consistently
- Identifying opportunities for sales and passing these onto the Sales Team. Working closely with the Sales Team to share your analytical and client expertise during the pitch/negotiation process
- A full understanding of our tools and systems as well as the Nielsen product portfolio
- Working closely with all teams to ensure work is connected to meet client needs
- Awareness and understanding of economic and market conditions as well as media and advertising business environment
- Extensive experience of leading a team in a media audience measurement environment
- Excellent client facing and communication skills with demonstrated success of adding value to the client
- A consultative approach
- Experience managing multiple projects including resource allocation
- Organisational skills including attention to detail and multitasking
- A strong collaborator
- Clear demonstration of creating strategies to satisfy clients when overcoming business issues
- A proven track record of delivering success through your team and motivating them to achieve and exceed goals
- Comfortable working in a digitally enabled environment
When did JustOne become a 'digital specialist agency'?
An unsurprising but still disappointing decision from the toothless ASA and BSA - did TVCAB have any opinion on this? http://www.medialawjournal.co.nz/?p=682
I wasn't going to congratulate Craig on his appointment to MBM. Now I'll send him condolences.
Dick move from GF. Not their first, probably won't be their last.
They tried, but were strongly encouraged to pitch by the client. And then not picked anyway.
I'd really like to think Shine declined to pitch on this... they did a great job getting the Vogel's work through a very under-resourced and uninspiring marketing team.
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Who's it for: Ecostore by DDB
Why we like it: For its first brand campaign, Ecostore is making itself heard with a powerful message about the future that will have the audience questioning their outlook. As a brand that promotes itself as being safe for consumers and the world they live in, examining the dichotomy between the optimism of youth and the pessimism of the older generation shows our environment doesn't have to be set for a future of melted ice caps and deforestation. There is hope out there and clearly, Ecostore wants to be apart of it.
Who's it for: Flick Electric by Special Ad Service
Why we like it: While many people have their aha moments in the shower or while exercising, others, according to Flick Electric, have them while performing taxidermy on birds. It may be an odd image for a power company, but the tongue-in-cheek approach shows the company is willing to have a bit of fun as it goes about recruiting new customers.
Who's it for: Jockey New Zealand by Parlour
Why we like it: It's hard to ignore the obvious appeal of seeing the All Blacks strip down to their Jockeys for the entirety of the video and for those who aren't as fazed by what lies beneath the black jersey, it's an insight into what the boys get up to off the field. Apparently, Anton Lienert Brown enjoys peanut butter on toast and sailing. And while special guest and former Shortland Street star Will Hall doesn't strip down completely, a special mention has to be given to his bravery to sit alongside the undressed All Blacks in just Jockeys and a robe.
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