Simply put, we do two things at Nielsen. We measure performance for our clients and we use analytics to help our clients grow their business. Measurement and analytics are two separate things, and each is important and valuable on its own. But the connection of the two makes them both even more critical and valuable.
You will MAKE A DIFFERENCE by partnering with our clients and using data to explain what is happening with their audience and/or brands and what they should do to improve business performance.
Working with both your Nielsen colleagues and spending time with clients, you will build partnerships to allow you to understand your client needs and requirements. You'll use this knowledge to develop in-depth analytics and create compelling stories that deliver the insight to drive business growth.
- Building a network of effective and meaningful relationships at all levels, both internally and externally, to maximise business opportunities
- Drive effective relationships with key clients to identify their needs and maximise Nielsen opportunities
- Lead relationships with key industry body groups to support long-term currency measurement contracts
- Identifying new areas to pursue to support changing client needs
- Effectively oversee the team to ensure that the client has the analytical insight required and that we meet our client expectations and commitments, as well as, establishing timely business reviews to assess this
- Proactively promote Nielsen based insights at conferences and other external events.
- Build a team culture of collaboration, achievement and engagement through rewarding success and accomplishments of team members.
- Managing changes to the project scope, schedule and cost and ensuring resource availability and allocation.
- Ensuring the team is using Salesforce.com, tracking headline KPIs and updating this technology consistently
- Identifying opportunities for sales and passing these onto the Sales Team. Working closely with the Sales Team to share your analytical and client expertise during the pitch/negotiation process
- A full understanding of our tools and systems as well as the Nielsen product portfolio
- Working closely with all teams to ensure work is connected to meet client needs
- Awareness and understanding of economic and market conditions as well as media and advertising business environment
- Extensive experience of leading a team in a media audience measurement environment
- Excellent client facing and communication skills with demonstrated success of adding value to the client
- A consultative approach
- Experience managing multiple projects including resource allocation
- Organisational skills including attention to detail and multitasking
- A strong collaborator
- Clear demonstration of creating strategies to satisfy clients when overcoming business issues
- A proven track record of delivering success through your team and motivating them to achieve and exceed goals
- Comfortable working in a digitally enabled environment
The ASA is completely out of control. How the panel can come to this conclusion is a complete mystery. The system needs an overhaul
I have absolutely no desire to eat tissue paper packaging, whether it's edible or not. This is just silly.
We need more joke skywriting in New Zealand. https://www.huffingtonpost.com/2013/05/15/how-do-i-land-skywriting_n_3276795.html
love this, amazing story!
Great article with Paul C's inimitable humour
Good luck FCB. Anyone care to share what it's like working with Samsung as a client? Think "cluster"
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
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Who’s it for: Sky by DDB
Why we like it: What first appears to be the start of a drama turns out to be a campaign promoting Sky's drama line-up. The calibre of the acting (Hacksaw Ridge’s Tyler Coppin and Top of the Lakes’ Alison Bruce), the director (Academy Award nominee Derin Seale) and minimal use of lighting lends itself to a sophisticated and suspenseful ad you wish was a series on its own. It's also a great use of breaking through the fourth estate with the cheating husband describing what’s happening to get people thinking about the husband and wife's relationship as well as the genre in general.
Who’s it for: Lightbox by Spark PR & Activate
Why we like it: We like things with a New Zealand twist and this one playing on American drama Suits brings big laughs with its deft touch of Kiwi awkwardness. The 80s mise-en-scene, mundane jobs and forced office comradery - far from the polished and exciting drama of the proper Suits - is a fun and funny way to introduce the newest season.
Who’s it for: Survivor New Zealand by TVNZ
Why we like it: Brandishing blood and mud, Survivor New Zealand is back for round two in northern Thailand. While the scenery looks idyllic, it's set to be an intense and exciting time if the promotional video is anything to go by, with mud wrestling, tears, dubious tactics from participants, success and disappointments galore on show. While Survivor has been reproduced many times around the world, local faces and scraps should bring the viewers onboard for another reality competition.
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