Would you like to work with one of the best advertising agencies in New Zealand, an agency that consistently is awarded with accolades for their creativity and thinking?
This is an intermediate Art Director role, you will have an excellent book of work, have the 360 experience, and be up to date with industry trends, digital, activation, and brand.
Being the creative thinker you are, brainstorming will be the highlight of your day – whether you are working alone or with a copywriter. You will be a great thinker with ridiculous amounts of great ideas. You work to understand the problem and offer left-of-centre solutions for use across all channels. You “get” retail and understand it’s more than shouting and big prices, and understand the nuances of brand using the positioning, purpose and platforms in your creative. You are adept at social media, storytelling and activations and know how they integrate with traditional channels.
You will ideally have industry creative recognition under your belt, and if not, you will definitely be aspiring to achieve these.
If you are ready to work with a top agency, great team, win awards with your thinking and work hard - send your cv and work to Hana Chadwick at The Creative Store, email firstname.lastname@example.org, or call Hana at The Creative Store on (09) 365 1077 for more details.
Visit The Creative Store website www.thecreativestore.co.nz to view all our jobs online.
Great for validating the 'converted'. Missed the opportunity to connect beyond their 'tribe'. By the look of this, they canvassed those in the tent what they thought those outside the tent .... thought important....
Awesome effort - new positioning reinforces the beliefs that are already held so deeply.
Ben - Does it work ok in NZ? Have heard some of the functionality is a bit sketchy here?
I just looked up when they launched Citrus which was 2013. They launched 0% Citrus during the campaign time, but that product is tiny, so the Citrus launch was two years before the campaign time so you'd argument is gone.
To start questioning award decisions is a whole can of worms. There are lovers and haters aplenty of this campaign and most. But you know what, winning is pleasing and motivating and rewarding. So best do that (if you can).
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