Ad Ops Executive

  • Auckland

Requirements:
• Preferably an undergraduate qualification in economics, statistics
• Advanced knowledge of excel a major advantage
• Interest in the digital media world
• A logical thinker that is good at problem solving

The Role
This role requires outstanding maths skills and computer competency is a must. This role would suit someone with an interest in digital, technology, economics and maths, keen to work hard, learn and become part of a fun team of like-minded individuals

The Opportunity
iProspect is the world’s leading digital performance marketing agency, with a proven track record of delivering measureable business results by creating customised digital marketing programs.

Locally, we are a team of passionate specialists working across digital performance marketing products including: paid search, natural search, performance display, content creation, conversion optimisation, affiliates, lead generation, social media management, data and insights. Together we share one vision: to “become the world’s most influential digital performance agency and a critical partner for growing businesses”

Our Values
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.

Key Responsibilities:
Search Engine Marketing (SEM) campaign management:
• Day to day management of assigned SEM campaigns
• Creating SEM keyword lists and ad copy
• Checking that campaigns start on time and deliver to schedule
• Optimising campaigns to continually improve performance
• Troubleshooting delivery and performance issues
• Identifying changes in the market that may positively or negatively affect clients’ campaigns

Display campaign management:
• Day to day management of assigned Google Display Network campaigns
• Checking that Display campaigns start on time and deliver to schedule
• Optimising Display campaigns to improve performance
• Troubleshooting delivery and performance issues

Reporting / Post-analysis:
• Creating reporting summaries
• Creating and interpreting Google Analytics reports

Learning and development:
Learning and remaining current with the following tools:
• Google Adwords
• Google Analytics
• Bing
• Adwords Editor
• Bid management tools as required
• Excel, Word, Powerpoint

If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to recruitment.nz@dentsuaegis.com

We look forward to hearing from you!

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TVC OF THE WEEK

Who's it for: Pak'nSave by FCB

Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.

Who's it for: New Zealand Transport Agency by Clemenger BBDO

Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.

Who's it for:Mastercard by McCann Sydney

Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.

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