The most awarded specialist shopper agency in NZ is looking for their next star player!
Our agency seeks an Account Director with passion and drive to manage 3 premium accounts in the FMCG category. This role is an opportunity to refine and hone the skills you have, to be able to eventually step up into a Senior Account Director role.
You'll be working alongside a team of thinkers, doers and creators who are arguably the best in their field. They're also a great bunch of people to work with and have an enviable company culture.
Raydar is Clemenger Groups' specialist Shopper Agency – The leading and largest Shopper Marketing Agency in New Zealand. Shopper may not be your background but that won't be an issue – you'll be supported and trained in the science and strategy of Shopper by the experts around you.
The agency is in growth mode with an enviable roster of clients who love us. You may not be aware that Shopper is the second largest growing category behind Digital. More and more digital is an integrated component of our offering.
Our focus on influencing people whilst they are in a shopper mindset. More and more this represents a multi-channel approach, so we are always looking for dynamic thinkers who can develop and contribute.
Desired Skills and Experience:
• Strategically minded: always thinking about your clients business and the wider context
• Pro-active: able to see opportunities and make them happen
• Passionate: about the science and the emotion of advertising
• Experienced: Previous agency experience at Account Director level or a Product Marketing background is preferable
• Persuasive and confident presenter: able to sell concepts
• Trusted: Your smarts and reliability build trust with your clients
• Digital: ideally digital channels will be a feature in your previous or current role
Creative, Positive, Thinkers, Brave and True.
If you'd like to apply for this role please apply via the online link.
To add to this. How can a company in the broadcast and digital sectors that's casually bringing in $928m annually, have one of the worst digital experiences out there? It's like Fred Flintstone and his mates are running the show.
Auto-playing rollovers are not an innovation and they sure don't enhance branding. Please unplug them...
an invention is not necessary an innovation. Additionally innovation can be internal, external - incremental, semi radical or radical. The article basically says NZ "minds" should focus more on incremental innovations related to branding and let the bigger countries to ...
Great article Claudia. The thinking our industries offer for little remuneration or free is astounding. Clients need to be aware the time and effort put into PRES campaigns mirrors those of more 'established' marcoms channels.
Hi Micheal super article i actually made an infographic a while back on the immunity that a trend gives a product to most negative critique.That every disscusion good or bad just feeds the hype , the self sustaining advertisment. i ...
I cannot but agree with you. It's a BIG shame to see that the misinterpretation and misunderstanding of what a solid integrated PR campaign stands for and can deliver still sits in decision-makers & budget-rulers minds. That in the end ...
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Pak'nSave by FCB
Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.
Who's it for: New Zealand Transport Agency by Clemenger BBDO
Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.
Who's it for:Mastercard by McCann Sydney
Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!