Our client, the iconic Fletcher Building, is New Zealand’s leading listed business and is at the forefront of all aspects of the modern construction industry.
With recent internal promotions, Fletcher Building are wishing to appoint a Head of Insights to further enhance their customer offering through their Corporate Centre of marketing excellence.
This centre is driving a vision for change and assisting and enabling business units to develop a nimble customer centric approach.
This leadership role, Head of Insights will develop a clear framework for research and insight development that assists the business units to identify key metrics, develop a community of experts, and provide robust actionable data and insights.
The role leads a small team responsible for understanding market and segment market sizing, share, defining customer needs and drivers, benchmarking and monitoring customer relationships and brand health, developing lead and lag brand KPI’s and importantly assist management to turn key learnings into actionable business tactics.
Your inquisitive nature and thirst for learning will ensure you are always up to date with worldwide best practices.
You will have 10 + years’ experience in the research and insight field across a varied range of industries. Your communication skills, particularly your ability to present findings confidently and articulately will be critical. You need a positive collaborative nature with a demonstrated ability to resource teams with the knowledge to win in their market segments.
The remuneration is attractive and incentivised. The career opportunity second to none. If you’re passionate, curious, strategic and a leader in your field, we want to talk to you.
When did JustOne become a 'digital specialist agency'?
An unsurprising but still disappointing decision from the toothless ASA and BSA - did TVCAB have any opinion on this? http://www.medialawjournal.co.nz/?p=682
I wasn't going to congratulate Craig on his appointment to MBM. Now I'll send him condolences.
Dick move from GF. Not their first, probably won't be their last.
They tried, but were strongly encouraged to pitch by the client. And then not picked anyway.
I'd really like to think Shine declined to pitch on this... they did a great job getting the Vogel's work through a very under-resourced and uninspiring marketing team.
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Who's it for: Ecostore by DDB
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