Our client, the iconic Fletcher Building, is New Zealand’s leading listed business and is at the forefront of all aspects of the modern construction industry.
With recent internal promotions, Fletcher Building are wishing to appoint a Head of Insights to further enhance their customer offering through their Corporate Centre of marketing excellence.
This centre is driving a vision for change and assisting and enabling business units to develop a nimble customer centric approach.
This leadership role, Head of Insights will develop a clear framework for research and insight development that assists the business units to identify key metrics, develop a community of experts, and provide robust actionable data and insights.
The role leads a small team responsible for understanding market and segment market sizing, share, defining customer needs and drivers, benchmarking and monitoring customer relationships and brand health, developing lead and lag brand KPI’s and importantly assist management to turn key learnings into actionable business tactics.
Your inquisitive nature and thirst for learning will ensure you are always up to date with worldwide best practices.
You will have 10 + years’ experience in the research and insight field across a varied range of industries. Your communication skills, particularly your ability to present findings confidently and articulately will be critical. You need a positive collaborative nature with a demonstrated ability to resource teams with the knowledge to win in their market segments.
The remuneration is attractive and incentivised. The career opportunity second to none. If you’re passionate, curious, strategic and a leader in your field, we want to talk to you.
The ASA is completely out of control. How the panel can come to this conclusion is a complete mystery. The system needs an overhaul
I have absolutely no desire to eat tissue paper packaging, whether it's edible or not. This is just silly.
We need more joke skywriting in New Zealand. https://www.huffingtonpost.com/2013/05/15/how-do-i-land-skywriting_n_3276795.html
love this, amazing story!
Great article with Paul C's inimitable humour
Good luck FCB. Anyone care to share what it's like working with Samsung as a client? Think "cluster"
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