123

In your space: The Better Drinks Company

  • In Your Space
  • June 10, 2013
  • StopPress Team
In your space: The Better Drinks Company

At the start of this month Charlie's announced its new name: The Better Drinks Company. But that's not the only change taking place behind the scenes for the drinks manufacturer. A new office space was commissioned to physically represent the company's new philosophy.

The new office was designed by the Spaceworks team and owner/director Lizzi Hines, and is located in the Axis Building in Auckland's Parnell. 

The design brief was to develop a space that represents Charlie’s honest, mischievous and rebellious values and ideals; a "New York loft meets orchard" injected with Charlie's vibrant brand. The goal was to use space effectively and create a positive and collaborative environment for employees and family alike.

With an on-site slide, there's no shortage of playfulness, but the office also has an innate dynamism with angular shapes, herringbone patterns and a vibrant mural pushing the eye around the space.

The "New York loft" feel was developed in the material choices, such as concrete walls, steel window joinery, high stud height and terracotta tile flooring. And honest materials, such as fruit boxes and crates represented The Better Drinks Company's down-to-earth ethos.

The logo was designed by Assignment Group and the wall art, which was also designed by Assignment Group, was done by Kiwi artist Tane Williams. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

The Hot List 2018: vote for the media industry's best thinkers, creators and products

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit