In Your Space: ASB opens up its new HQ to Google Street View

  • In Your Space
  • October 25, 2013
  • StopPress Team
In Your Space: ASB opens up its new HQ to Google Street View

Following in the footsteps of some overseas entities like Wired and Volkswagen, ASB has opened the doors of its new North Wharf head office to the world by creating New Zealand’s largest commercial interior Google Street View tour.

“We are pleased to be able to share our sustainable new home with millions of Google Street View users around the world who can now explore the inside of the ASB North Wharf building online,” says Derek Shortt, ASB’s general manager of property. “We’ve become the first major company in New Zealand to offer a virtual tour of our head office. This virtual tour takes in five of the building’s seven floors. You can take a peek at our on-site theatre, go inside one of our water drop-shaped meeting rooms or take in the view of the WaitemataHarbour from the roof-top deck of the building.”

ASB created the tour with the help of Property 3D, which used sophisticated camera equipment and photographers who moved throughout the building, stopping every few metres to take four photos facing north, east, south and west.

The photos were then stitched together digitally to create a sphere. Each sphere is strung together to create an interactive tour where users can move forward and back and look around at each point.

There will also be a dedicated 3D building view of ASB North Wharf available soon on Google Earth.

Visit ASB’s Google+ pages or 12 Jellicoe Street, Auckland on Google Maps or Google Earth to see inside both ASB North Wharf and the ASB Innovation Lab,

The numbers: 

Total file size of images: 7.5 GB 
Panoramas: 117
Total number of images used: 1404 (12 photos in 117 separate panoramas)
Estimated hours of processing time: 24 hours
Shoot time: 13 hours

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Gray matters: microbrands are social brands

  • Voices
  • November 16, 2018
  • Graham Medcalf
Gray matters: microbrands are social brands

When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.

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