Marketing, advertising & media intelligence
How GrownUps become a heart saver
With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it ...
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having ...
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has ...
TVNZ-NZ Marketing Awards 2017: Mercury's ride to Supreme Award success
The batteries in the old Mercury brand had become a little flat, so the marketing team decided it was time to give the business a ...
Radio Results S3: Mai FM and Newstalk ZB dominate in a strong urban and talk book
The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate ...
A great merge beckons: the closing gap between technology and us
This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well ...
A fine balance: Kelly Thompson on dipping into real and digital ink pots
Illustrator and art director Kelly Thompson couldn’t create her works of art without using tech. For her, it’s all about striking that elusive balance between ...
Off pitch: The mission to repair the broken pitching system
Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...
Account stalwart Scott Wallace bids farewell to DDB after 17 years
In an industry known for staff churn, there aren't many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs ...
The voice of a nation: TV's central role in covering the election
With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has ...
Cultivating trust: can the Magazine 360 foster self-regulation?
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for ...
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