Exit interview: Livia Esterhazy

Following news of her resignation, departing Clemenger BBDO managing director Livia Esterhazy sits down for a chat about working in adland, overcoming failures and the ...

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From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands

While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for ...


How this New Zealand entrepreneur is changing the way chefs cook

Fresh As founder Tommy Roff faced a major challenge when he started his business: how do you convince hardcore chefs that fresh isn't always best? ...


The Great StopPress 'Year in the Rear': our take on 2016—and the final week to vote for your favourites

You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year ...

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Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to ...


How is this still a thing? The TV Guide's resilience in the digital era

TV is apparently dead. And as corollary a magazine about TV should already have a strong onset of rigor mortis. However, in a great display ...

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Globus talks GrownUps and reaching a market of eager travellers

With a life expectancy longer than ever, the over 50 age group is more active, working longer and spending more. They also have aspirations to ...


A case for the resurrection of mass media

The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues ...

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A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity

With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin ...


In the mouth of the sabre-tooth: TRA's Andrew Lewis re-imagines the advertising playbook

The rules that previously shaped the industry have been torn apart by digital disruption. So TRA managing director Andrew Lewis looks to rewrite the playbook.


TVNZ-NZ Marketing Awards 2016: it's Only Good at API Consumer Brands

API, the parent of Health Basics and other recognisable brands, took a gamble and launched a new beauty brand to prove the capability of local ...

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