Features

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Reaching 75 percent of regional Kiwis each month

Josh Borthwick, Stuff’s new commercial director – direct & agency, takes a look at Stuff's coverage outside New Zealand's main centres.

A new way to consume content: Alibi spreads across multi-platforms to captivate Kiwi audiences
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A new way to consume content: Alibi spreads across multi-platforms to captivate Kiwi audiences

Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. StopPress sits down with Hannah Marshall and David de Lautour, two of the trio that makes up Plus6Four, to hear how the series is capitalising on the popularity of online platforms, keeping viewers on their toes and is written for its Kiwi audience.

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The man behind the Farmers Santa Parade floats

The Farmers Santa Parade has long been an iconic symbol that signals the start of the New Zealand summer. Incredible floats grace our streets that ...

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Netflix with advertising? Streaming service tests promotions for original content

With Netflix trialling promotional advertising between episodes on its platform, the binge-watchers' line-up is being increasingly interrupted by unwanted content. The latest advertising move makes ...

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The influence of influencer marketing

Influencers have always been a tool within traditional advertising, now the rise of social platforms has seen the popularity of them significantly increase in the ...

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Regional Rundown: how Otago advertisers and media reach local and international audiences

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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Big, beautiful branding: Is the high-end TVC a relic of the past?

Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly ...

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Regional Rundown: why talent is setting up shop in the Waikato

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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Regional Rundown: Why Nelson is a small city making an impact

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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Regional Rundown: inside how the Hawke's Bay, Napier and the Wairarapa communities stay connected

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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Regional Rundown: how the Bay of Plenty is a region of innovation and local media

As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and ...

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