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Attention to detail: How Omnicron transformed WooHoo’s media message

It’s tax return time again and this year, WooHoo’s vying for business with a new campaign, via Omnicron and a network of specialists, that captures ...

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A pen is only as mighty as the writer

As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of ...

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Explaining marketing automation: The agency

In this final instalment of a three-part series, we chat to Track's managing director Rob Limb to get an agency perspective on what New Zealand ...


A matter of trust: Patrick Gower on improving Newshub's political polling

Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. ...

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What you didn’t know about Millennials

Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would ...

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Explaining marketing automation: The client

In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has ...

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Explaining marketing automation: The provider

In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can ...

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17 years on: SilverStripe on how it's delivering customer experiences and client results

For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.

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Segmentation of one too many

If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and ...

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Data: Real-Time or Right Time?

While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations ...


Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale

Following the resignation of Simon Tong from Fairfax, we revisit Ben Fahy's comprehensive 2015 interview with him to get a sense of what he was ...

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