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TVNZ-NZ Marketing Awards 2018 long-term agency partnership: Subaru and BC&F Dentsu

These days, a brand-agency partnership lasting, say, five years is impressive. Yet, at 22 years, Subaru and Barnes, Catmur & Friends Dentsu’s working relationship has ...

Values, impact and purpose: why marketers should be paying attention to culture
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Values, impact and purpose: why marketers should be paying attention to culture

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

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TVNZ-NZ Marketing Awards 2018 long-term marketing excellence winner: Trustpower

Innovating and staying ahead of the curve in the electricity market isn’t easy. Trustpower knew it needed to act quickly if it wanted to slow ...

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Bauer Media launches online beauty community: beautyheaven.co.nz

The publisher’s new digital platform is the ultimate destination for all things beauty.

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TVNZ-NZ Marketing Awards 2018 Supreme Award winner: AA

Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening ...

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Are loyalty programmes really worth it?

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value ...

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Streaming ahead – TVNZ OnDemand reaches record high

TVNZ OnDemand has achieved a record 102 million streams in the last 12 months – the equivalent of every New Zealander streaming over 20 episodes ...

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How do New Zealand's top marketers cope under pressure?

As the sponsor of the TVNZ-NZ Marketing 'Marketer of the Year', Energi thought it would ask the candidates how they are coping with today’s ‘Always ...

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Why pay for an ad that’s half exposed? Dr Karen Nelson-Field explains why visibility is king

Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game ...

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Faster than anticipated: Lumo tackles growth, transparency and the opportunities of digital

With opportunities in digital technology increasing and digital out-of-home revenue growing, StopPress sits down with Phil Clemas, co-founder and chief executive of Lumo, to talk ...

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TVNZ-NZ Marketing Awards 2018: Hall of Fame inductee Kevin Bowler

With a career spanning more than three decades and across multiple sectors, Kevin Bowler has worked hard to add value to businesses throughout his working ...

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