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How to get great results from your in-store demonstration

For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build ...

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The Hot List winners: magazine, editor and publisher

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

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Radio survey: More FM sees biggest growth, Newstalk ZB climbs back up, and Magic works its...magic

Another round of radio results and with the channel's total audience on the rise, up to 3.41 million New Zealanders (10+) tuning into commercial radio, ...

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Entering an arms race: Go Media’s Simon Teagle on expanding its portfolio and presence

Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon ...

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Digital out of home: what's next?

Adshel’s digital and technology sales manager, Rick Goodwin, talks about the powerful combination of out of home media and the benefits of digital capabilities, and ...

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The future of ad intelligence

Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client ...

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Design on toast: why specialists eat generalists for breakfast

Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience ...

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Both sides now: a look at the tension between clients and agencies

Client-agency partnerships are often love/hate relationships that leave both sides delighted and frustrated all at the same time. Insight Creative’s CEO, Steven Giannoulis, shares his ...

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What will digital marketing look like In 2025?

What will be the most in-demand marketing capabilities and technologies by 2025? And what metrics do marketing leaders believe they are most likely to be ...

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KBR's Grant Hyland on communication, collaboration and the customer-first approach

KBR has announced a new exclusive partnership with an Aussie mobile marketing company Geronimo. We talked to managing director Grant Hyland to get the inside ...

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Measuring up: how out-of-home is getting to know its audience

When NZ Marketing checked in with New Zealand's out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was ...

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