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Keeping it together: how brands can keep their messages cohesive

In a world where there’s an agency for everything, Insight Creative’s CEO and strategy director Steven Giannoulis offers a possible solution to the challenge of ...

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Reputation, resiliency and results

The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the ...

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A drunken party to a red carpet event: the evolution of the VNZMAs

While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, ...

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'You don’t change packaging lightly': Gregg's spices up its look

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg's taking the risk by changing the look of ...

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Natural born swindlers? The murky world of ad buying

With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying ...

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TVNZ-NZ Marketing Awards 2017: Joan Withers enters TVNZ Marketing Hall of Fame

All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very ...

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TVNZ-NZ Marketing Awards 2017: Escea stokes the fire

Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.

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TVNZ-NZ Marketing Awards 2017: Helloworld takes on competition with killer offers

Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach ...

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Key takeaways from Mark Ritson’s visit to New Zealand

Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or ...

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TVNZ-NZ Marketing Awards 2017: New Zealand Olympic Committee and ANZ partner up to make the dream team

The development of the NZ Olympic Team App by the New Zealand Olympic Committee and sponsor ANZ is a perfect example of teamwork and moving ...

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The Stoppies: The Great StopPress Year in the Rear 2017 – Vote Now The Stoppies: The Great StopPress Year in the Rear 2017 – Vote Now

In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, ...

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