And the readers agree. We held a series of reader focus groups around the country showing subscribers a prototype of the new look paper. Readers loved the new concept with an overwhelming thumbs up to the size, design and content. The common themes that shone through were:
It’s easier to read
“The size and the layout - the new dimensions make it easier to read.”
Great for travel/commute
“I think it’s fresh and modern - easily manageable with the smaller size for trains, buses, planes - easier to manage at home also at the table or on the couch.
“I love the new format - I think it’s fresh and looks really informative. And I’ll definitely be buying it. I like the in depth section; that’s really good.”
Value for money
“Great value for money - I am very pleased with it. Definitely a good buy.”
Research and future proofing
“I think that your research has been very successful, and I hope the transition will be smooth and successful and that advertisers will follow, so that the paper version can continue.”
“I like all the effort that’s gone into it really. It’s got more colour - it’s approachable - a lot of thought has been put into it.”
The excitement generated by the change and the promotions we are running, mean that it’s a great time to be placing advertising in our publications, with creative and innovative options to incorporate brands into the first compact newspaper, or make the most of the last broadsheet issue of your favourite weekday regional and mets.
With content a driving force of our business, we’re doing everything we possibly can to ensure we’re building a sustainable business thats protects our ability to provide New Zealand with the best journalism. The move to compact hands us an opportunity to focus more on how a modern newsroom works - with a real onus on storytelling and local content for all Kiwis. Be that print or digital.
List of mastheads moving to compact:
The Dominion Post
Taranaki Daily News
This story is part of a content partnership with the Stuff.