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Stoppies 2017: Stickman takes home Best Mascot Of The Year award

Did Pak’nSave/ Foodstuffs really have a sale if Stickman didn’t grace our screens? The animated character, voiced by comedian Paul Ego, demonstrates the retailer’s no-frills approach both through his look and matter of fact, yet humorous tone. And his videos inject some fun into the potentially mundane task of grocery shopping. We asked him some deep questions about his life.

By StopPress Team | February 1, 2018 | features

Your accent is a little difficult to place. What part of New Zealand do you hail from?

I was born out in the sticks. 

How do you keep your figure so trim?

I make sure the animators use a thin pencil when they’re drawing me. 

Is it tiring racing around getting New Zealand’s ‘lowest food prices’?

As someone without a digestive tract, or even a mouth, I don’t have a personal attachment to food. My nourishment comes from feeding New Zealanders, in much the same way the Briscoes lady gets a buzz from supplying everyone with affordable bed linen. 

What are some of the dangers associated with your job?

Puns and media buyers who want to put me in five-second ads.

Are you more of a lone wolf or a family man? Is there a Mrs Stickman in the picture?

FCB are my family. At least that’s what they tell me every me I enquire about my fees. 

Is it difficult dealing with all the paparazzi attention and fan mail?

If you’re a regular on TV you have to accept the fame that comes with it. I went out for a drink with the Flight Centre pilot the other night and we ended up leaving a bar through a fire exit to avoid being ‘papped’. 

What’s the secret to staying cool?

I hang out with ‘Easy As Stan’ from Mitre 10 a lot. He’s given me heaps of tips. 

  • This story originally appeared in the Special edition of NZ Marketing magazine to celebrate the Stoppies.

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