Also on the up in this survey was Newstalk ZB, with its total New Zealand audience (10+) seeing the addition to 16,300 listeners to reach 505,200.
It also holds top spot across all commercial stations for share with 10.9 percent with all New Zealanders (10+).
Shayne Currie, who heads up NZME’s News and Sport, says it’s rapt with the terrific result for the entire network and it’s no surprise when looking at the previous survey, in which it dropped 17,900 to 488,900 listeners.
New to Newstalk ZB’s line up this year are Kate Hawkesby and Heather du Plessis-Allan. They joined at the start of the year and they are already being seen to boost the numbers.
Currie says Hawkesby, who hosts Early Edition from 5am-6am, is seeing the best share result in 18 months. The time slot is not included in the survey results.
Meanwhile, du Plessis-Allan, who hosts Mornings in Wellington, Kapiti and Masterton from 8.30am to noon, has also boosted her time slot audience.
In the 9am-12md time slot, Wellington listeners are up 3100 to 19,800. This time last year, there were 17,700 Wellington listeners tuning in during the time slot.
Currie says these results “reflect a huge six months for Newstalk ZB, with the launch of new shows and a dedicated, relentless focus on covering the big issues and setting the news agenda”.
Also on the up for the station was the 6am-9am time slot, as The Mike Hosking Breakfast (6am-8.30am) reached 359,300 listeners across New Zealand (10+) from a growth of 14,300. However, despite the growth, it did drop to second position in the time slot behind More FM.
The Mike Hosking Breakfast is number one for share, as it achieved 13.9 percent in this survey, and Currie says the dominance of the station and The Mike Hosking at Breakfast is outstanding.
“For Mike to be in his 10th year as number one, is world-class.”
Earlier this year, Hosking won Best Talk Presenter - Breakfast or Drive and shared the Outstanding Contribution to Radio Award with Jay-Jay Feeney at the New Zealand Radio Awards.
And alongside his fellow Newstalk ZB presenters, Hosking appears in the campaign currently being run for the station. Featuring a TVC, it showcases the line-up of talent and its focus on talking news, opinions and commentary with New Zealanders.
Another station seeing big growth in this survey is Magic. While it may not be the highest ranked station—number 14 for total New Zealand audience (10+)—it’s had the second greatest growth with 22,200 more listeners tuning in since the last survey to take it up to 203,200.
The same momentum was seen in the last survey when it was up 14,500 to 181,000 and as well as the second survey of 2017 when it grew 15,700 to reach 167,500.
With such momentum, Wratt gives a huge congratulations to Magic, saying hitting 200,000 listeners nationally is a fantastic result in only three years.
He adds it’s already beaten the target set for it to reach at the end of the year.
The growth is reflected in all time slots, and all demographics except for people 10-17. It saw the greatest growth in people aged 55-74, with the demographic up 6,700 to 110,400.