Giving people something to enjoy
While some artists and designers – think Ai Weiwei, Bansky and Tracey Emin - ask the big questions of politics, of society, of life with their works, Muir is happy to create for creation’s sake.
“Our core belief is that we’re creating something that is just what it is. It’s big and it’s colourful, and it’s interactive.”
To him, art and installation is something that should be accessible to everyone.
“It sounds simple but it doesn’t have to be driven by politics or the bigger picture, a kid can enjoy it, an older person can enjoy it. We do work in different countries and people don’t speak English, have got different religions and it’s the same beautiful thing to everyone,” Muir says.
With mirrors, colour and light drawing crowds, Muir says their work, due to being photogenic, turns observers into artists.
“It’s really cool to have an event and then the next day to see the photos online that people have taken of your work, it’s all about getting cool photos.”
Muir says he draws inspiration from travelling, having recently gone to Melbourne to check out the Arts Festival and visiting Japan - Tokyo for a week and art island Naoshima for three days - but says any type of trip is good, even if it’s just getting out of Auckland.
And while he may never have imagined at 13 years old the unique niche he would carve out for himself years later, Muir says people should follow their passions.
“If you love what you’re doing you’ll get there, I strongly believe that. I love what I do and I’ve gone down a really different path and ended up with a business and doing what I love and having fun every day.”
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