Keep it real, help a brother out, make it awesome and see the gold are some of the brand values the team at Woods has developed for their workplace.
The last three - do what you say you’ll do, live healthy, and importantly, have fun - are key drivers for maintaining a work-life balance, managing director Reuben Woods says.
“Our culture and core set of values drive the work we do, the results we get and lifestyle we lead. It attracts the type of clients we want to work with.”
Constantly adapting to changing technologies, the Woods team hasn’t faltered in its commitment to helping regional New Zealand businesses create brands, tell stories and connect with customers for the last 13 years.
As a brand agency, Woods partners with innovative design-led businesses to define their culture and identity, develop business strategies, and achieve results using conventional and digital platforms.
“Woods delivers results for our clients as our company philosophy is built on design thinking, creative, and marketing strategies that continually innovate, diversify and connect with customers,” Woods says.
iti: Little food for little mouths
Singing a different tune
Woods is committed to the success of regional New Zealand business. From clients exporting honey to those who build infrastructure, Woods says success is solving real life business problems that genuinely connect with customers.
“We work with businesses we actually believe in and who believe in us. Who will trust us to solve the problems and ask the right questions.”
Building a brand takes time, and Woods believes the key is to work from the inside out to create authentic, innovative, successful companies.
“I get huge satisfaction working with businesses to help them define, develop and grow their internal culture.
So many business problems can be solved by spending time building an internal culture that is truly integrated across the entire team.”
Young Innovator Awards: Helping innovation take flight