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2018 RAEAWARDS celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAEAWARDS with a glamorous evening at The Hilton on 17 August. This year’s RAEAWARDS attracted 50 entries across nine categories.

August 17, 2018 | features

Keeping the raucous crowd under control, and sponsors and winners on cue, was Jaquie Brown with her unique and audacious brand of wit and satire.

RANZ fellow and convenor of judges Winifred Henderson, who oversaw official proceedings, commented that “this year’s entries achieved an unprecedented level of excellence impressing the diverse group of judges with their grasp on research and marketing effectiveness”.

 “We’d really like to acknowledge the generosity of this year’s sponsors,” said RANZ chief executive Robert Bree. “Our association relies very heavily on the generosity of sponsors, judges and volunteers who work tirelessly to pull the event together every two years. We also want to acknowledge all the entrants who put so much into writing their entries and showing what great work is being done, largely behind the scenes, in the insights community.” 

RESEARCH NOW SSI Supreme Award Winner

The Thinking Studio and Foodstuffs New Zealand Ltd won Platinum in the Research Now SSI Consumer Services Category and the Perceptive Sustained Success Category and went on to take out the ‘RESEARCH NOW SSI Supreme Award’ for their entry “Using Customer Feedback to Drive Continuous Improvement”.

RAEAWARDS Winners

Infotools Innovation Awards

The Thinking Studio and Foodstuffs New Zealand Ltd Using Customer Feedback to Drive Continuous Improvement

Infotools Ltd and Orange A Colourful Transformation: How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions

Symphony Research Effective Partnership Award

Kantar TNS New Zealand and Visit Ruapehu From maunga to moana – a journey to re-position Ruapehu as the home of Our Greater Outdoors

University of Auckland Business School Young Researcher of the Year

Nicholl Oblitas-Costa, Ipsos

Nielsen Consumer Products

Platinum Award

Colmar Brunton and Vodafone NZ Vodafone My Flex – How revolutionising the way Kiwis control their mobile plans built brand love for Vodafone

Nielsen Consumer Products

Gold Award

Big Picture and DB Breweries Refreshing Refreshment: Transforming the Orchard Thieves brand in the Trans-Tasman market 

Perceptive International

Platinum Award

Kantar TNS and Air New Zealand Australia long haul: Taking the cake, and this time it’s not the pavlova 

Perceptive International

Gold Award

Infotools Ltd and Orange A Colourful Transformation: How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions

Research Now SSI Consumer Services

Platinum Award

The Thinking Studio and Foodstuffs New Zealand Ltd Using Customer Feedback to Drive Continuous Improvement

Research Now SSI Consumer Services

Gold Award

Big Picture and Spark Driving Consumer Customer Advocacy

Research Now SSI Consumer Services

Gold Award

Yabble / The Thinking Studio and Fresh Collective by New World
Creating the Blueprint for a New Small Format Store

Infield International Business to Business

Platinum Award

Colmar Brunton and Xero Mapping Uncharted Territories

Infield International Business to Business

Gold Award

Kantar TNS New Zealand and Visit Ruapehu From maunga to moana – a journey to re-position Ruapehu as the home of Our Greater Outdoors

Nielsen Media and Advertising

Platinum Award

Kantar TNS and Air New Zealand ‘Where to next?’: Designing a brand platform to bring Air New Zealand ‘home’

Nielsen Media and Advertising

Gold Award

Colmar Brunton and Fonterra Opening Up on Water

Perceptive Sustained Success

Platinum Award

The Thinking Studio and Foodstuffs New Zealand Ltd Using Customer Feedback to Drive Continuous Improvement

Perceptive Sustained Success

Gold Award

Colmar Brunton NZ and TVNZ It’s Your Turn to Call the Shots

Perceptive Sustained Success

Gold Award

Fiftyfive5 and Lion New Zealand The Lion that roared: Brand Growth since 2014

Perceptive Sustained Success

Gold Award

Big Picture and McDonald’s Restaurants NZ Welcome to our Neighbourhood

Infotools Community Advancement

Platinum Award

Research New Zealand and National Council of Women of New Zealand Is it OK for boys to play with dolls? Tackling attitudes towards gender in New Zealand today

Infotools Community Advancement

Gold Award

Kantar TNS New Zealand and Visit Ruapehu From maunga to moana – a journey to re-position Ruapehu as the home of Our Greater Outdoors

University of Auckland Business School Social and Community

Platinum Award

Colmar Brunton, Kantar TNS and Māori Television Whakaata Māori: How watching the box is helping to revitalise te reo Māori in Aotearoa

University of Auckland Business School Social and Community

Gold Award

Auckland Transport, Sarah Woollett Consulting and Gravitas Research & Strategy Simpler Fares – Creating a Mode of Choice

Research Association New Zealand is the official membership organisation specifically for the community of professional providers and users of research, data and insights. It is the only industry body in New Zealand dedicated to supporting and developing the wider information and insights community. We currently have over 700 members representing a diverse range of disciplines. The Research Association New Zealand brand is a trust-mark for clients, employers, colleagues and other industries and indicates that the bearer is a member of an expert community, which upholds the highest professional and ethical standards. Visit www.researchassociation.org.nz for more info.

This story is part of a content partnership with Research Association New Zealand.

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