Kym Niblock - chief product and information officer, TVNZ
As a driver of innovation for TVNZ, my job depends on forecasting how current consumer and tech trends will play out. Here are some of my predictions of what the world will look like in five to 10 years’ time:
Entertainment: by 2020, video-on-demand viewing will be equal to live and scheduled programming, and half of all viewing will be on a mobile screen including smartphones, tablets and laptops. Consumers will watch around 25-30 hours a week, including scheduled TV, live and VOD, downloaded and recorded content.
Data: our personal data will be our most precious possession, aside from our family. We’ll use digital guardians to protect our data and identity to maintain privacy.
Sharing economy: rather than owning a car, you’ll order a car for each day you need it and others will use it when you’re not. It will still feel like yours due to smart settings and personalisation.
Internet of things: currently there’s lots of measuring and analyzing but in 10 years, the focus will be on the experience of connectivity. Smart homes will remember and adjust many things including our heating, light and entertainment settings.
Simplification: we’re now seeing the greatest fragmentation ever because there’s always a shiny new social platform, device or app demanding our time. Fast forward a few years, we’ll be smarter and selective about only using the tech that works for us and enhances our lives.
Shopping: shops will redefine ‘shopping’ and use augmented reality to deliver the experience you need, both in-store or at home.
Sentience: sophisticated processing of analytics will allow many professions to know you intimately. Doctors will diagnose and treat patients with up-to-the-minute medical advice, teachers will track students’ progress and plan lessons and courses to their needs. Cities will learn when services are required through artificial intelligence – in rush hour, more buses and trains will run when more people need them.