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How is this still a thing? GoNatural: New Zealand's only naturist magazine

Sixty-two years after its first edition, New Zealand’s naturist magazine – GoNatural – has seen it all. From censorship and explicit status, to countless volunteers ...

TVNZ-NZ Marketing Awards 2018: Harrison Grierson steps up, stands out and wins Best Internal Marketing Strategy
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TVNZ-NZ Marketing Awards 2018: Harrison Grierson steps up, stands out and wins Best Internal Marketing Strategy

The engineering industry is a highly competitive one and great talent in the industry is invaluable. So how does a company compete to attract and retain gifted staff? Harrison Grierson had the answer.

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Helping national brands get local: the Brand Machine story

During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their ...

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Where to next? Local perspectives on the future of marketing

Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing marketing. Hear what they had to say and ...

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TVNZ-NZ Marketing Awards 2018 best marketing communication strategy winner: Whittaker's

Whittaker’s raised the stakes with the Destinations product launch, featuring its now-familiar ambassador Nigella Lawson calling on multiple famous friends. We take a look at ...

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Propel your brand ahead of the pack

As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the ...

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TVNZ-NZ Marketing Awards 2018 shoestring budget marketing winner: Lotatoes

New Zealanders have loved potatoes for generations, but introducing a new branded version was going to take some serious planning. Last year, T&G took on ...

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TVNZ-NZ Marketing Awards 2018 purpose-driven marketing strategy winner: BP Oil New Zealand

BP and Surf Life Saving New Zealand have a valuable partnership that spans decades. To celebrate the partnership’s 50th anniversary, they invited folks to spread ...

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Radio's careful curation keeping it on top

As other traditional media struggles, radio in New Zealand continues to thrive year-on-year with listeners remaining loyal to commercial radio stations.

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TVNZ-NZ Marketing Awards 2018 customer insight/data winner: New Zealand Racing Board (TAB)

With a customer churn rate that didn’t seem to be stabilising, despite its best promotional efforts, the TAB knew it needed to change tack. We ...

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TVNZ-NZ Marketing Awards 2018 best use of sponsorship: The Health Promotion Agency

The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for ...

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