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Just add Sam

Pan Media founder and creative director Graeme Blake took a risk when hiring Sam Thompson. But it's one that's paid off, with the talented web ...


TVNZ-NZ Marketing Awards 2016: DB Breweries goes in for the hard sell

With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They ...


StopPress Podcast #3: Inside the souped up TVNZ building

It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to ...


TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success

The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. ...

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Inside Dentsu Aegis

The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to ...


TVNZ-NZ Marketing Awards 2016: Eat My Lunch provides food for thought

Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a ...


TVNZ-NZ Marketing Awards 2016: McDonald's changes the menu

McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in ...

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It’s not too early to put up your (digital) decorations

While Christmas decorations are already being put up in retail stores, AdRoll's Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning ...


TVNZ-NZ Marketing Awards 2016: Clive Nelson recognised for marketing excellence

The Health Promotion Agency's Clive Nelson isn’t marketing anything anyone wants to buy. But he’s still managed to have a major impact. And he's helped ...

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With it from the start: NZME's Laura Maxwell on how KPEX is tracking

NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared ...


Exit interview: Kym Niblock

As Lightbox chief executive Kym Niblock prepares to bid farewell to the SVOD industry, we sit down with her for a long chat about her ...

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