TVNZ-NZ Marketing Awards 2016: Accor Hotels stops the erosion

Accor Hotels was facing increasing commissions from online travel agents, while fewer guests were choosing to book through its direct channel. How could it take ...


Iyia Liu: the Kiwi millennial using influencer marketing to build a multi-million-dollar business

You don't need to look far to find detractors of influencer marketing. Campaigns are difficult to track, audiences are spread across the world and every ...

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On the tools: programmatic specialists share their thoughts on KPEX

Programmatic specialists across the business have been logging into the KPEX exchange and sampling what’s on offer. We chat to a few about how they’ve ...


MediaWorks' Hal Crawford on the death of quality journalism, making money from news and standing out on social media

A news chief claiming that the phrase 'quality journalism' should be left to die was always going to spark a bit controversy—even more so when ...


TVNZ-NZ Marketing Awards 2016: SBS goes toe to toe with the heavyweights

With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing ...

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GrownUps grows up

Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And ...


TVNZ-NZ Marketing Awards 2016: quadruple victory for Fisher & Paykel Healthcare

In the highly regulated healthcare market, developing a safe and functioning product is only a small part of the challenge. As Fisher & Paykel Healthcare ...

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Just add Sam

Pan Media founder and creative director Graeme Blake took a risk when hiring Sam Thompson. But it's one that's paid off, with the talented web ...


TVNZ-NZ Marketing Awards 2016: DB Breweries goes in for the hard sell

With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They ...


StopPress Podcast #3: Inside the souped up TVNZ building

It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to ...


TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success

The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. ...

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