A trip through electric avenue: Mercury's Julia Jack on driving the brand into the future

It's fair to say the last two years have been a buzz for Mercury as it's rolled out a new brand and mission to educate ...


Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards

After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.


Digging up the bones: the media agency commission debacle

Over the last week, the media agency commission model has been given the axe by the National Business Review. It's a decision headed by publisher ...


'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic ...


How Mercury and FCB built a car to show the power of energy

Mercury and FCB have released another round of the 'Energy Made Wonderful' campaign but they haven't just made a TVC, they've turned a classic car ...

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Clean, green, programmatic New Zealand

Programmatic is widely accepted as the future of ad trading. So how close are we to this future? And more importantly, how clean and green ...


Too many cooks? Why more clients are playing the field

In the wake of a flurry of recent agency/client retainer relationships coming to an end and big consultancies enhancing their creative chops, Erin McKenzie goes ...

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NZME's Dean Buchanan and Shayne Currie talk radio

StopPress talks to Dean Buchanan, group director entertainment, and Shayne Currie, managing editor, about which personalities we should watch this year, and about what they ...

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Boredom is death: why advertising and comedy make great bedfellows

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy ...


'It's about health, eco, wellness and sustainability': Ecostore on its unique position in the market

Following the launch of Ecostore's first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, ...


Right message, right time, right person: Dean Cook on 21 years of change in marketing and advertising

After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for ...

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