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'You don’t change packaging lightly': Gregg's spices up its look

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg's taking the risk by changing the look of ...

features

Natural born swindlers? The murky world of ad buying

With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying ...

features

TVNZ-NZ Marketing Awards 2017: Joan Withers enters TVNZ Marketing Hall of Fame

All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very ...

features

TVNZ-NZ Marketing Awards 2017: Escea stokes the fire

Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.

features

TVNZ-NZ Marketing Awards 2017: Helloworld takes on competition with killer offers

Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach ...

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Key takeaways from Mark Ritson’s visit to New Zealand

Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or ...

features

TVNZ-NZ Marketing Awards 2017: New Zealand Olympic Committee and ANZ partner up to make the dream team

The development of the NZ Olympic Team App by the New Zealand Olympic Committee and sponsor ANZ is a perfect example of teamwork and moving ...

features

The Stoppies: The Great StopPress Year in the Rear 2017 – Vote Now The Stoppies: The Great StopPress Year in the Rear 2017 – Vote Now

In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, ...

features

TVNZ-NZ Marketing Awards 2017: BCITO breaks ground to increase apprentice numbers

Looking to tackle a chronic shortage of quality building apprentices, the Building and Construction Industry Training Organisation (BCITO) leapt in, boots and all, to a ...

features

TVNZ-NZ Marketing Awards 2017: New World taps into the Easter appetite

New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter ...

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TVNZ-NZ Marketing Awards 2017: Loyalty New Zealand strengthens its frontline

Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million ...

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