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Designing the future from paradise

Rolling waves rather than a sea of traffic have proven an inspiring backdrop to the changing tides of the design industry for Bay of Plenty ...

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Finding Z: the generation to fit them all

Demographics are dead. Or, at the very least, they’re no longer accurate. And the reason for that, writes Ben Reid, creative director at design agency ...

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Starting team for branding's big league

It started off with just two senior designers in Wellington. Fast forward 23 years and a move to the big smoke, Red Cactus has become ...

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Talent wars: should agencies be wary of Google, Facebook and Air New Zealand?

Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe ...

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Energising business - Shopper marketing goes strategic

Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to ...

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Looking at direct through a digital lens

Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, ...

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From the client out

Agencies don’t last 40 years unless they’re doing something right. And sitting down with the team at Insight Creative, NZ Marketing discovers the right thing ...

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The tension of opposites: left and right brain thinking

Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story ...

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Maritime NZ, Rebel Sport and News Works collaborate to keep the nation safe on the water

Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something ...

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Slow and steady? Not in this game

Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble ...

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A screen to be reckoned with

Digital media has seen massive growth in recent years and the digital players have waged a fairly successful PR campaign to extol their own virtues ...

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