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The battle for attention (a digital reality check)

Ipsos takes a look at digital's value in the fragmented media environment to see how it could be used more effectively.

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Transparency in a world of walled gardens

It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how ...


The Hot List: vote for the best thinkers, brands and shows in New Zealand media

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the ...

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Pureprofile on mapping the ever-changing consumer

With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out ...

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Michael Boggs on NZME's bounce back, the New Zealand radio industry and growing digital revenue

NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company's chief executive about the latest round ...

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Looking at direct through a digital lens

Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, ...

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Beware the self-limiting brief and the limits of your own business culture

Ipsos takes a look at market research to see where the value lies for research buyers.


Lumo’s Phil Clemas on playing the long game and going premium

With outdoor ad revenue booming, the timing couldn't be better to get into the industry. But Lumo founder Phil Clemas is looking for more than ...

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The essential steps for building and maintaining a best-in-class customer experience culture

Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.

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The evolution of a craft

To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? ...

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Designing the future from paradise

Rolling waves rather than a sea of traffic have proven an inspiring backdrop to the changing tides of the design industry for Bay of Plenty ...

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