Features

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TVNZ-NZ Marketing Awards 2017: Karma Cola puts money where mouths are

Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the ...

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Linkage analysis: data's hidden stories

Ipsos' Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.

features

TVNZ-NZ Marketing Awards 2017: Lion's journey to reignite the beer market

Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating ...

news

Exit Interview: Paul Gardiner, Bauer

Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.

features

TVNZ-NZ Marketing Awards 2017: Kiwibank breaks the ice to win Financial and Banking Award

New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided ...

features

TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data

It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their ...

features

1992 vs 2017: David Gibbs compares radio surveys separated by a quarter-century

"Imagine stations with those shares now," said radio industry veteran David Gibbs upon seeing radio survey results from a quarter-century ago—a fitting response, given there ...

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How GrownUps become a heart saver

With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it ...

features

TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success

During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having ...

features

TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year

Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has ...

features

TVNZ-NZ Marketing Awards 2017: Mercury's ride to Supreme Award success

The batteries in the old Mercury brand had become a little flat, so the marketing team decided it was time to give the business a ...

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