TVNZ-NZ Marketing Awards 2017: Karma Cola puts money where mouths are

Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the ...

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Linkage analysis: data's hidden stories

Ipsos' Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.


TVNZ-NZ Marketing Awards 2017: Lion's journey to reignite the beer market

Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating ...


Exit Interview: Paul Gardiner, Bauer

Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.


TVNZ-NZ Marketing Awards 2017: Kiwibank breaks the ice to win Financial and Banking Award

New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided ...


TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data

It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their ...


1992 vs 2017: David Gibbs compares radio surveys separated by a quarter-century

"Imagine stations with those shares now," said radio industry veteran David Gibbs upon seeing radio survey results from a quarter-century ago—a fitting response, given there ...

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How GrownUps become a heart saver

With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it ...


TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success

During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having ...


TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year

Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has ...


TVNZ-NZ Marketing Awards 2017: Mercury's ride to Supreme Award success

The batteries in the old Mercury brand had become a little flat, so the marketing team decided it was time to give the business a ...

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