Features

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Magazines’ hearts continue to beat

Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the ...

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No longer a media company: Yahoo’s pirouette from editorial to tech

It wasn't that long ago that Yahoo could've bought both Google and Facebook. But now with the business sold to Verizon, we look at how ...

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A loaded question: A behind-the-scenes look at the ambitious What Next?

A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ ...

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Getting the youth to tick: How Newshub's engaging young voters

With many young voters not turning out to the last election, who better to get them up to speed with New Zealand politics than one ...

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TV quiz results: industry’s (tele)vision not that great

We tested StopPress readers' knowledge of modern media consumption. And the results indicate that things aren't always as clear as what they seem.

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Inside the new NZ Herald site: solving problems with smarter design

Architecture in the digital landscape doesn’t age quite as gracefully as that in the real world. And after ten years of the same site, the ...

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Running with wool: Idealog goes behind the scenes of Allbirds

Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire ...

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Linear is local: why free-to-air TV is still ‘a mirror into New Zealand’s soul’

With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar ...

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The battle for attention (a digital reality check)

Ipsos takes a look at digital's value in the fragmented media environment to see how it could be used more effectively.

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Transparency in a world of walled gardens

It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how ...

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The Hot List: vote for the best thinkers, brands and shows in New Zealand media

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the ...

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