Features

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All eyes on me: Which video content generates the greatest engagement levels

How much do we really watch – or not watch – advertising?

Getting personal: how radio's forming connections over the airwaves
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Getting personal: how radio's forming connections over the airwaves

In the face of stiff competition from digital media, radio has stood the test of time, but sometimes it takes a crisis to make us realise its true value to the community.

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Farmers Santa Parade celebrates 85 years

At a time when digital technology consumes our lives, the attraction of live events is more popular than ever. This is a trend that hasn’t ...

features

Right message, right medium: ASA CEO Hilary Souter on setting standards and helping ads follow them

In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive ...

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Editorial vision: how to make content people want to watch

Content marketing is the tool with which modern brands are made. It brings the brand promise to life through authentic storytelling designed to align your ...

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How is this still a thing? Property Press flourishes during print's demise

The rise of the internet has changed the way we advertise and seek houses. Or has it? Property Press is still hitting the streets weekly, ...

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Is it you or is it me? Shortland Street – The Musical's journey to the stage

It's been 26 years since Shortland Street started on New Zealand screens, and now it's getting an injection of song and dance. Shortland Street – ...

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An evolution not a revolution: The Rock sharpens up its logo after 27 years

After nearly three decades on air, The Rock's had a facelift with a new logo. Gone is the squiggly text and in its place, a ...

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16 lessons from 12 years working with the 50+ demographic

If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point ...

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The rise of how-to content

In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than ...

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Challenges and changes: The Spinoff's multifaceted evolution

StopPress catches up with The Spinoff’s founder and managing editor Duncan Greive to discuss the whirlwind time the team has had of late — moving ...

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