Features

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Off pitch: The mission to repair the broken pitching system

Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...

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Account stalwart Scott Wallace bids farewell to DDB after 17 years

In an industry known for staff churn, there aren't many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs ...

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The voice of a nation: TV's central role in covering the election

With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has ...

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Cultivating trust: can the Magazine 360 foster self-regulation?

At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for ...

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Inside the Electoral Commission’s mission to find the missing million

With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So ...

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An efficient alternative to concept optimisation

Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.

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On target: APN Outdoor takes aim with Calibre measurement system

Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called ...

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Flying Fish takes out BOTAB

The music talent of Adland took to the stage at the Kings Arms last night to display their musical prowess, shady dance moves and inflated ...

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The consumer’s long road to buying a car

A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have ...

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The tethered mind: Garth Badger on the intersection of tech and creativity

Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.

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Inside The Valley: Paula Penfold and Toby Longbottom on responsive investigative journalism

Following the launch of Stuff Circuit's documentary series The Valley, reporter Paula Penfold and editor and director Toby Longbottom share how they brought to life ...

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