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Explaining marketing automation: The provider

In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can ...

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17 years on: SilverStripe on how it's delivering customer experiences and client results

For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.

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Segmentation of one too many

If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and ...

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Data: Real-Time or Right Time?

While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations ...


Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale

Following the resignation of Simon Tong from Fairfax, we revisit Ben Fahy's comprehensive 2015 interview with him to get a sense of what he was ...

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Fairfax Media explodes brand growth in print and online

With the mass of content flooding the internet, Fairfax Media aims to stand out from the crowd with insightful stories based on journalistic nous. A ...

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Confessions of the Admen

Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much ...

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‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age

As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, ...

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A country of 'Bravoholics': Bravo's Chris Taylor aims to build on a strong start

It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s ...

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Qrious offers a practical guide to data-driven marketing

Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general ...

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The attention agency: inside Motion Sickness

This is the story of an ambitious idea that started small in a student flat before quickly gaining massive momentum and attracting the attention of ...

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