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A winning approach: how modern day magazine editors have adapted to the digital age

The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, ...

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Walking in their clients' shoes: Culture & Theory's creative collision

There might not be any art on the walls yet, but Culture & Theory is making its mark on its new ninth floor home in Auckland’s CBD with plenty of Post-it notes. What appears to be patterns on the wall are, at closer inspection, carefully considered strategies laid out to tackle the unique problems of clients.

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Always integrated: Mindfood magazine blows out 10 candles, reflects on its beginning

Setting up a media business during the global financial crisis might sound like a recipe for disaster but Mindfood is this year marking its 10th ...

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Style your space: How Homestyle and Citta decorated their way to the top

A three-year campaign supporting customers to discover their inner stylist and become interior creatives has led Homestyle magazine and Citta design store to claim the ...

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Print: you can count on me like 1, 2, 3

In an age where digital seems to be the medium on everyone's lips, TSA Limited looks at three ways print has the ability to connect ...

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Be-yooo-diful: Keep New Zealand Beautiful and FCB unleash Mama Nature

Keep New Zealand Beautiful is back on screens for the first time since the 90s and this time, it's teamed up with FCB to deliver ...

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A complete 360: Fashion Quarterly on its digital offering

Fashion Quarterly is a legacy title that has taken brand extensions to the next level. Jaime Breitnauer talked to editor Sally-Ann Mullin, and digital editor ...

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Stuff moves to compact, bigger opportunities for advertisers

The biggest change we have ever made to our newspapers is happening on April 30 as we switch all Stuff’s Monday to Friday metropolitan and ...

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Lightbox and Qrious use data to enhance viewer experience

Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.

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Time to listen to Grown Ups

With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this ...

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Thinking outside the box: Casper's Jeff Chapin on disrupting the mattress market

Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based ...

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