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Globus talks GrownUps and reaching a market of eager travellers

With a life expectancy longer than ever, the over 50 age group is more active, working longer and spending more. They also have aspirations to ...

features

A case for the resurrection of mass media

The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues ...

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A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity

With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin ...

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In the mouth of the sabre-tooth: TRA's Andrew Lewis re-imagines the advertising playbook

The rules that previously shaped the industry have been torn apart by digital disruption. So TRA managing director Andrew Lewis looks to rewrite the playbook.

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TVNZ-NZ Marketing Awards 2016: it's Only Good at API Consumer Brands

API, the parent of Health Basics and other recognisable brands, took a gamble and launched a new beauty brand to prove the capability of local ...

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Lance Walker on the addition of GrownUps to Cigna's marketing toolbox

Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s ...

features

2degrees' Roy Ong on sticking with the incumbent, shaking off the challenger mentality and why the 'big corporates' are playing the emotional card

Eight months into his new role, 2degrees' chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He ...

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TVNZ-NZ Marketing Awards 2016: HPA keeps hearts healthy

With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try ...

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Leon Wratt on the state of radio, the importance of local voices and the emergence of new talent

The radio survey period always arrives as a massive explosion of excitement across the industry. Everyone is declared a winner and cold beverages are handed ...

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How Bravo New Zealand turned the #RHOAKL into a truly Social Media experience

The Real Housewives of Auckland was pasted all over social media during its run of ten episodes. And this didn’t happen by accident. Pulling the ...

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Fairfax solves the content question

A look at the bespoke solutions Fairfax is creating with its content studio, and the results they deliver.

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