Marketing, advertising & media intelligence
All the tech, none of the pitch: KBR founder Grant Hyland puts collaboration first
In business, it's almost a cliche: Everyone talks about the importance of building relationships. But for digital media services company KBR Digital, it's not just ...
Starting the conversation: Adestra talks onboarding new subscribers
Adestra takes a look at how to build a customer database of emails and optimise it for the best results.
Ground-breaking research investigates how New Zealanders are influenced by the Age of Acceleration
Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, ...
A chance to reimagine the paper: Stuff's Bernadette Courtney on the change to compact and her new role
This week, Stuff changed its nine major daily newspapers from broadsheet to compact size. StopPress spoke to Bernadette Courtney about why now was the right ...
How to write an award-winning entry for the ACA Awards
The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and ...
Radio results: The Edge bounces back, The Breeze blows up and Newstalk ZB refuses to be knocked down
There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the ...
A digitally-led approach: Little Giant's Mark Hurley on bringing digital, strategy and creativity together
When NZ Marketing and TRA asked 75 marketers and 93 agency folk to share their views on agencies from a range of specialist disciplines in ...
Feeling the rhythm: how Speight's has moved from blokey heroes to celebrate modern mateship
Speight’s and its tagline ‘Good on Ya Mate’ are back on screens like you’ve never seen before. It’s worked with DDB to create a contemporary ...
The everything store: Augusto celebrates ten years of blurring lines and morphing media
Back in 2008 Leon Kirkbeck and Michelle Walshe decided to turn the back bedroom of their Te Atatu Peninsula home into Augusto. There, they plotted ...
TVNZ-NZ Marketing Awards 2017: Mercury's ride to Supreme Award success
Entries are now open for the 2018 TVNZ-NZ Marketing Awards. Need a little inspiration for your entry? Take a look at how Mercury recharged its ...
A winning approach: how modern day magazine editors have adapted to the digital age
The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, ...
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