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Stop shouting, start changing

  • Marketing
  • July 17, 2012
  • StopPress Team
Stop shouting, start changing

The advertising and marketing approaches of old are much less effective in today’s marketplace. Many consumers just want companies to stop shouting at them. And Stop Shouting is the name of an upcoming marketing seminar put on by Post Creative's Post New in association with Air New Zealand, featuring speakers who believe that to win in business, radical changes in brand behaviour, marketing approaches and the way organisations conduct themselves is imperative.

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Get the skinny on direct marketing success

  • Marketing
  • July 11, 2012
  • StopPress Team
Get the skinny on direct marketing success

Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they've harnessed modern direct marketing to take their businesses to another level.

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Digital Day Out: journey to the centre of everything

  • Digital
  • May 7, 2012
  • StopPress Team
Digital Day Out: journey to the centre of everything

With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association's Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what's changing the landscape in this ever-evolving medium.

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Communities in the spotlight at upcoming PRINZ conference

  • PR
  • April 12, 2012
  • StopPress Team
Communities in the spotlight at upcoming PRINZ conference

It's a big bad dynamic media world out there, one in which it's harder than ever to make a splash and those who put a step wrong are instantly pulled up. To that end, PRINZ is hosting Our Space Our Place – reshaping communities, a conference that's all about communicating with shifting audiences on-the-ground and online.

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Give PR some PR, win ticket to MLG event

  • Win
  • February 20, 2012
  • StopPress Team
Give PR some PR, win ticket to MLG event

As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it's easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290. 

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voices

Westfield's inaugural breakfast seminar serves up a big helping of retail brain food

  • Marketing
  • February 20, 2012
  • StopPress Team
Westfield's inaugural breakfast seminar serves up a big helping of retail brain food

It's pretty tough going in the retail sector at the moment. And, as the digital wave keeps breaking, it's increasingly important to try and keep up with the play. And, thanks to Westfield, local retailers will be able to get their heads around some of the issues affecting the sector at the inaugural Retail Brain Food for Breakfast Seminar in Auckland next month. 

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MLG brings commercial power of creative PR to the fore at upcoming forum

  • Digital
  • February 10, 2012
  • StopPress Team
MLG brings commercial power of creative PR to the fore at upcoming forum

The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific. 

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Brain enhancement guaranteed, thanks to Media Design School and NZ Post courses

  • Design
  • May 25, 2011
  • StopPress Team
Brain enhancement guaranteed, thanks to Media Design School and NZ Post courses

The Media Design School has just moved into a new swanky building in the Auckland CBD and to celebrate it's launched a new series of weekend workshops for busy design professionals looking to upskill or add a few new strings to their bows. But the learning doesn't stop there: the ever-popular—and free—NZ Post Direct Marketing Workshops are back again, with Rapp/Tribal's creative director Aaron Goldring and Federation's creative director Ben Chandler set to spread their words of wisdom.  

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Spots now securable for Magazine Awards

  • Media
  • May 17, 2011
  • StopPress Team
Spots now securable for Magazine Awards

It's one of the publishing industry's biggest nights and tickets to the 2011 Magazine Awards are now available. So pry open your wallet, air out your glad rags from the musty wardrobe and get ready to celebrate the best in the words and pictures business on Thursday 23 June at The Pullman Hotel in Auckland.

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Know your gamification

  • Design
  • May 8, 2011
  • StopPress Team
Know your gamification

If you’re confused as to what exactly gamification is, the term refers to an industry that brings together game mechanics and marketing to create engagement and solve problems. But don’t take it from us. Thanks to CAANZ Digital Leadership Group, world-leading authority on gamification, Gabe zicherman, is heading to New Zealand where he will discuss how game mechanics and funware can transform marketing, product development and operational processes.

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Return of the prodigal daughter: Sarah Robb O'Hagan to speak at marcomms forum

  • Marketing
  • March 21, 2011
  • StopPress Team
Return of the prodigal daughter: Sarah Robb O'Hagan to speak at marcomms forum

Sarah Robb O'Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country's most successful marketers and she's heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we'd send her a few generic questions.

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Conference speakers to weave magic, unlock secrets of retail

  • Marketing
  • March 14, 2011
  • StopPress Team
Conference speakers to weave magic, unlock secrets of retail

The retail sector's troubles over the past few years have been well-documented, but there's one thing the New Zealand Retailers Association is particularly excited about: its National Conference, which will feature two distinguished international keynote speakers, a who’s who of local retail boffins and even the team from Rugby World Cup 2011.

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Live, free and direct: NZ Post kicks off another round of DM workshops

  • Marketing
  • February 1, 2011
  • StopPress Team
Live, free and direct: NZ Post kicks off another round of DM workshops

The ever-popular New Zealand Post Targeted Communications' direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co's Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.

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Mini creatives head to Mini Garage for Media Design School's end of year soirée

  • Advertising
  • November 16, 2010
  • StopPress Team
Mini creatives head to Mini Garage for Media Design School's end of year soirée

It's not every day you get a chance to see the inner-most workings of an institution that was ranked as the world's fourth best creative ad school by YoungGuns earlier this year. But it just so happens the young whippersnappers from Media Design School are showing off the year's wares on Wednesday night from 5.30-8.30pm at the Mini Garage on Ponsonby Road. So, if you're in the biz, get along and see what the future holds.

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