Understanding data = marketing smarter

  • Marketing
  • March 23, 2010
  • StopPress Team
Understanding data = marketing smarter

Over 150 marketing professionals are expected to attend the New Zealand Marketing Association's (NZMA) Smarter Data: Working Harder forum next week, with Affinity Id’s chief executive Geoff Cooper leading the lineup of speakers. 

Sue McCarty, chief executive of the NZMA, says data-driven marketing can have outstanding results, as evidenced by the success of the Onecard mySpecials programme by Affinity Id and Progressive Enterprises, and opportunities to learn from industry peers and join together to discuss how to best utilise excellent data insight is incredibly valuable.

"[The Onecard mySpecials] programme uses exceptional data insight to deliver highly personalised communications which integrate seamlessly with email and web. A stand-out entry at the recent RSVP and Nexus Awards, the programme won several awards including the hotly contended Nexus Supreme."

Australasia has many exceptional data planners and thinkers who have transformed their organisations’ marketing investments through the smarter use of data. And a stellar lineup of data industry leaders (check out the full list of speakers and register to attend here, because there are still some seats available) will share their specialist expertise at the forum and discuss topics such as segmentation based on the science of human intention, the latest applications of social media analysis and data-driven insights over the customer lifecycle.

The NZMA acknowledges the support of New Zealand Post, the official sponsors of Smarter Data for the fourth consecutive year. Through its support the NZMA is able to deliver an event featuring leading data specialists whose innovation and insight can be applied by New Zealand marketers and data professionals for increased business success.

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