It's pretty tough out there in retail at the moment, with the internet affecting bricks and mortar and economic malaise affecting everyone. But there are plenty of savvy retailers making it work and a couple of international retail gurus—Jon Bird, IdeaWorks chief executive based in Sydney, and UK retail expert Martin Butler—are visiting next week to share some of their secrets.
Organised by Y&R's retail arm Ideaworks, Y&R's managing director James Hurman says it will be a valuable session not only for traditional retailers, but to everyone looking for inspiration around how to drive sales.
"If you haven't met Jon, he's a super passionate retail marketer who's something of a global thought leader in the retail space. He's bringing UK retail expert Martin Butler, author of the retail classic The Art of Being Chosen: Secrets of success from the giants of retail."
The pair will be sharing global insights over coffee and croissants from 8:30-10:30am on Wednesday 31 October at Y&R's impending new office space in Shed 5 in the CityWorks Depot building on the corner of Nelson and Wellesley St West in the Auckland CBD.