Rockin’ in the online world

  • Events
  • September 16, 2009
  • Frances Chan
Rockin’ in the online world

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Will you be one of only 40 people that will attend a value-for-money event organized by our friends at IAB (Interactive Advertising Bureau) NZ? The not-for-profit organization is holding a seminar in Wellington called ‘Online Strategies that will Rock your CEO’. Sounds funky. Three industry experts will explain how to make the most out of online marketing opportunities, backed up by case studies from Subway, Vodafone and other successful campaigns. Go to the IAB website for all the info and registration form.

You will be rocked on Thursday 24 September at the Duxton, Wellington, 3.00 – 5.00pm. Tickets are $39.38 for IAB members and $50.63 for non-members.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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