It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.
From Wednesday 14 to Friday 16 October, the course will stretch participants’ thinking beyond traditional media channels to explore the on/off world of the conversation economy, where everything is media and big ideas ignite consumer interest and brand engagement.
The course will investigate four key challenges:
- Engagement – reinventing the mass message model
- CGM – helping consumers tell stories
- Social media – playing in a new landscape
- Training – growing talent with creative vision
CAANZ and ANZA members: $1,200+GST (out of Auckland members $750+GST). Non-members: $1,950+GST.