Media planning and management course

  • Events
  • October 5, 2009
  • Frances Chan
Media planning and management course

Caanz aut
It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.

From Wednesday 14 to Friday 16 October, the course will stretch participants’ thinking beyond traditional media channels to explore the on/off world of the conversation economy, where everything is media and big ideas ignite consumer interest and brand engagement.

The course will investigate four key challenges:


  • Engagement – reinventing the mass message model

  • CGM – helping consumers tell stories

  • Social media – playing in a new landscape

  • Training – growing talent with creative vision


CAANZ and ANZA members: $1,200+GST (out of Auckland members $750+GST). Non-members: $1,950+GST.

Go to the revamped CAANZ website for more info or contact Dean Howie at dean@caanz.co.nz.

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