In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand's leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.
The Marketing Forum is the pinnacle of the Marketing Association’s executive event series and it unites the country's most senior, successful and influential marketing professionals to promote and celebrate thought leadership and success.
Handley will be joined by fellow chief executives Eric Hertz - 2degrees, Carl Bergstrom - Frucor Beverages Group Ltd and Alan Gourdie – Telecom Retail, who will share their views on best-in-class approaches and tools that leading brands leverage to drive better marketing planning, accountability and brand performance.
The Marketing Association is also holding The Marketing Forum in Wellington on 30 November where thought leaders from Synovate Wellington, MAF, Loyalty New Zealand, DraftFCB, ALAC, ECCA, GSL Network and the Ministry of Social Development will focus on how to effect behavioural change through successful social marketing and public information strategies.