Get the skinny on direct marketing success

  • Marketing
  • July 11, 2012
  • StopPress Team
Get the skinny on direct marketing success

Coca-Cola South Pacific, giffgaff and from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they've harnessed modern direct marketing to take their businesses to another level.

Coca-Cola's loyalty platform has allowed the brand to build communities of highly engaged customers. 

“The Coca-Cola Global Facebook group was started by consumers. How is that for loyalty?” says Leo Roberts, group marketing manager.

Comparethemarket grew its brand from 10 percent market share to 32 percent in just over two years, and giffgaff boasts that 95 percent of its customer service is done by 'super fans'.

Local speakers from Telecom Retail, Foxtrot Media and New Zealand Post will complete the line up, and Idealog editor Hazel Phillips will be MC-ing.

To register or for more info, see here.

When: July 18, 9am-5pm
Where: Eden Park, Auckland

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

A New Zealand Original: Streaming services embrace in-house content

A New Zealand Original: Streaming services embrace in-house content

As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit