Best in the Kiwi marketing business recognised as award finalists announced

  • Marketing
  • July 23, 2010
  • StopPress Team
Best in the Kiwi marketing business recognised as award finalists announced

With three times as many entries than the 2009 edition, the esteemed judges of the 2010 TVNZ-NZ Marketing Awards had a pretty tough job ahead of them deciding on the finalists. But after plenty of discussion, dissection and deliberation, the judging has come to an end and NZ Marketing magazine and the New Zealand Marketing Association (NZMA) can announce this year's leading contenders.

Making their debut this year, the Judges’ Choice and Export Marketing awards proved incredibly popular.

“The relaunch of the awards, including the appointment of new judges, new categories and a renewed marketing effort, has resulted in a massive increase in the number and quality of entries. And we’re thrilled to be acknowledging such a world class group of marketers,” says Vincent Heeringa, publisher of NZ Marketing magazine.

Sue McCarty, NZMA chief executive and awards judge says it was a field of incredibly high calibre entries.

"This year’s finalists stood out as setting the standard of marketing in New Zealand. The winners will be hailed for their marketing excellence and as inspiration to the wider marketing community.”

With the finalists decided, the countdown to recognising thought leadership and innovation in marketing has begun. Winners will be revealed at the awards evening on Thursday 26 August at the Langham Hotel, Auckland. And ticket bookings can be made online at www.nzmarketingawards.co.nz.

A full list of finalists can be found below or at www.nzmarketingawards.co.nz.

2010 TVNZ-NZ Marketing Awards Finalists

New Zealand Post Business to Business Award


  • Adshel Adshel:Making Outdoor Count

  • Deloitte New Zealand Your Future at Deloitte NZ

  • IBM New Zealand IBM Mid-Market Growth Campaign

  • Messenger Services Ltd Stuck - we sort it


Consumer Services Award

  • 2degrees Staying 2degrees

  • Air New Zealand Nothing to Hide

  • Loyalty New Zealand flybuysmusic.co.nz

  • Tourism Fiji Lucky You

  • Wellington Combined Taxis NZ's first carboNZero certified taxi service


University of Otago Emerging Business Award

  • 2degrees Staying 2degrees

  • Red Witch Analog Pedals Ltd Red Witch Analog Pedals

  • SaleFinder Limited New Zealand's favourite catalogues, now online


New Zealand Trade & Enterprise Export Marketing Award

  • Immigration New Zealand, Department of Labour Singapore Pilot

  • New Zealand Department of Labour Nurses

  • New Zealand Honey Co Healthy Honey

  • Fonterra Brands (New Zealand) Anchor 'Best of New Zealand'


Smartsource Marketing Fast Moving Consumer Goods Award

  • Frucor Beverages Rocket Man campaign

  • Goodman Fielder NZ made meadow fresher

  • Griffin's Foods Limited SKOF

  • Mars NZ Ltd WHISKAS Dry Catfood

  • Prolife Foods Ltd Mother Earth Nuts


DNA Not-for-Profit Award

  • EECA 2009/10 ENERGYWISE TM campaign

  • Hamilton City Council Summer in Garden Place

  • Ministry of Health The National Depression Initiative

  • Royal New Zealand Foundation of the Blind Red Puppy Appeal

  • Southern Cross Health Society Putting People Before Profit

  • The National Heart Foundation Heart Health Research Fund campaign


Morton Estate Wines Retail Award

  • BP/Wild Bean Café NZ's Number 1 Coffee Retailer is a Petrol Station!!

  • McDonald's Restaurants (NZ) McDonald's Premium Angus Burgers

  • McDonald's Restaurants (NZ) WeightWatchers Meals

  • Progressive Enterprises New Generation Countdown


GEON Rookie Marketer of the Year Award

  • Anna-Claire Clendon, enlight photo

  • Kelly-Anne Doyle, Energizer New Zealand

  • Simone de Jong, Hamilton City Council


New Zealand Post Marketer of the Year Award

  • Adam Maxwell, Independent Liquor

  • Dean Cook, Farmers

  • Justin Watson, McDonald's Restaurants

  • Sadhana Raman, Kiwibank


Consumer Durables Award

There were no finalists in this category

Judges' Choice Awards

TVNZ Innovation in Marketing Award


  • 2degrees Staying 2degrees

  • Adshel Adshel:Making Outdoor Count

  • Air New Zealand Nothing to Hide

  • Frucor Rocket Man campaign

  • Griffin's Foods Limited SKOF

  • Loyalty New Zealand flybuysmusic.co.nz

  • McDonald's Restaurants (NZ) WeightWatchers Meals

  • Messenger Services Ltd Stuck - we sort it


Colmar Brunton Most Authentic Brand Award

  • 2degrees Staying 2degrees

  • Adshel Adshel:Making Outdoor Count

  • Air New Zealand Nothing to Hide

  • Frucor Rocket Man campaign

  • The National Heart Foundation Heart Health Research Fund campaign


carboNZero programme Sustainability Award

  • EECA 2009/10 ENERGYWISE TM campaign

  • Wellington Combined Taxis NZ's first carboNZero certified taxi service


AUT University Transformational Marketing Award

  • BP/Wild Bean Café NZ's Number 1 Coffee Retailer is a Petrol Station!!

  • Frucor Rocket Man campaign

  • Hamilton City Council Summer in Garden Place

  • IBM New Zealand IBM Mid-Market Growth Campaign

  • Mars NZ Ltd WHISKAS Dry Catfood

  • McDonald's Restaurants (NZ) McDonald's Premium Angus Burgers

  • Ministry of Health The National Depression Initiative

  • Wellington Combined Taxis NZ's first carboNZero certified taxi service

  • 2degrees Staying 2degrees

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