Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals.
Participants will be engaged in the entire strategic process, from insight gathering to briefing and selling their thinking. Plenty of high-profile speakers too, who will enlighten you on how their marketing success stories unfolded, for brands such as Air New Zealand, 42 Below and Karen Walker.
CAANZ and ANZA members: $1200+GST (out of Auckland members $750+GST) Non-members: $1950+GST.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.