2009 EFFIE Awards

  • Events
  • September 8, 2009
  • Frances Chan
2009 EFFIE Awards

Since its inception in New York in 1968, the pseudo-acronym has become synonymous with the most effective and creative TV advertising the industry has to offer. See all the finalists here.


Mark your diaries on Thursday 8 October for the biggest annual bash for ad agencies. The formal ceremony will be at the Sky City Convention Centre and the after-party at Toto’s Montecristo Room in Nelson St. Go to the CAANZ website to order your tickets.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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