Celebrity endorsement is as old as advertising itself, spanning everything from Pope Leo XIII appearing on a poster for vin Mariani back in the late 1800s to Keiran Read giving Plumbing World the thumbs up to Homer Simpson designing ‘The Homer’. But the digital age has accelerated the trend and moved it in a different direction, with brands trying to cash in on the cachet of celebrities both traditional and new age. So how can they bask in the glow of these ‘influencers’? And how can they use imagery to make an impact? The next StopPress Presents event aims to uncover a few tricks of the trade.
TVNZ-NZ Marketing Awards 2015: Refresh Renovations' marketing skills help build a big business
While the expression ‘thinking outside the box’ is a bit of a cliché, Traffic proved it can pay off. By identifying a gap in the renovation market it effectively created a new national brand with great potential for overseas expansion.