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StopPress Presents: How to win friends and influence people

  • Event
  • November 4, 2015
  • StopPress Team
StopPress Presents: How to win friends and influence people
via Eddie Monotone

Celebrity endorsement is as old as advertising itself, spanning everything from Pope Leo XIII appearing on a poster for vin Mariani back in the late 1800s to Keiran Read giving Plumbing World the thumbs up to Homer Simpson designing ‘The Homer’. But the digital age has accelerated the trend and moved it in a different direction, with brands trying to cash in on the cachet of celebrities both traditional and new age. So how can they bask in the glow of these ‘influencers’? And how can they use imagery to make an impact? The next StopPress Presents event aims to uncover a few tricks of the trade.

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events

TVNZ-NZ Marketing Awards 2015: Refresh Renovations' marketing skills help build a big business

While the expression ‘thinking outside the box’ is a bit of a cliché, Traffic proved it can pay off. By identifying a gap in the ...

That's a wrap on Tedx Auckland

  • Inspiration
  • August 6, 2013
  • Siobhan Keogh
That's a wrap on Tedx Auckland

If you managed to avoid Twitter over the weekend, you may not have realised that hyper-intellectual event Tedx was held in Auckland on Saturday.

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Magazines: from all angles

  • Media
  • January 25, 2013
  • StopPress Team
Magazines: from all angles

As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry's renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R's James Hurman, Fisher & Paykel's Sonya Aitken, Pacific Magazine's Peter Zavecz and Contagion's Richard Thompson.

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Cutting through the digital landscape

  • Digital
  • November 16, 2012
  • StopPress Team
Cutting through the digital landscape

The growth in the outdoor industry is largely being driven by digital media, both ‘place-based’, like shopping malls, oil chains and airports, and large format. In the Asia/Pacific region, ad spend in digital out-of-home has grown 19 percent on average every year from 2006 to 2011 and global spend in the sector last year was $US7 billion, which is forecast to grow almost 20 percent this year. So local digital signage network nGage is bringing together a few smart cookies at an event that aims to showcase the digital signage ecosystem and offer a glimpse into the future.

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See into the future at Media Design School's student showcase

  • Advertising
  • November 9, 2012
  • StopPress Team
See into the future at Media Design School's student showcase

They’re another year older and (definitely) deeper in debt; they’ve been awarded in international student competitions; they’ve won both the NAB and TVNZ national student challenges; they’ve been through the rigours of a retail round robin with several agencies; they recently submitted six weeks of brand new work on various briefs to an industry panel for some tough words and sage advice; and now the Media Design School advertising students are ready to show their wares next Wednesday between 5.30 and 8pm at The Nathan Club, 51 Galway street, Britomart.

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AUT offers up some sacrificial lambs to adland's high priests

  • Advertising
  • November 5, 2012
  • StopPress Team
AUT offers up some sacrificial lambs to adland's high priests

It's that time of year again, when fresh faced young'uns with dreams of creative greatness prostrate themselves in front of adland's judgemental powerbrokers and show off the year's handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.

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Selling well: Ideaworks shares the retail love with Bird and Butler breakfast

  • Retail
  • October 25, 2012
  • StopPress Team
Selling well: Ideaworks shares the retail love with Bird and Butler breakfast

It's pretty tough out there in retail at the moment, with the internet affecting bricks and mortar and economic malaise affecting everyone. But there are plenty of savvy retailers making it work and a couple of international retail gurus—Jon Bird, IdeaWorks' chief executive based in Sydney, and UK retail expert Martin Butler—are visiting next week to share some of their secrets.

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topics
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ ...
Future Tense
Future Tense
In a new series, StopPress talks to a ...
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In conjunction with the MPA, the Beyond the ...
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Up Country
In conjunction with News Works, the Up Country ...
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Sounding off
As part of a content partnership with MediaWorks, ...

Mobile in the morning

  • Mobile
  • September 26, 2012
  • StopPress Team
Mobile in the morning

54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA's September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.

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Get caught in Charlie Robertson’s web of effectiveness

  • Advertising
  • September 3, 2012
  • StopPress Team
Get caught in Charlie Robertson’s web of effectiveness

For all you effectiveness sponges out there, Red Spider Network's Charlie Robertson, a world leading strategic planner in brand strategy and communications and the international guest judge for this year’s Effie Awards, will be spreading the good word tomorrow night at at a function hosted by CAANZ, TVNZ and AUT Business School.

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Talkin' bout a revolution

  • Digital
  • August 2, 2012
  • StopPress Team
Talkin' bout a revolution

The digital age is changing the way we live and work. And whatever your industry or interest, you're part of the wave, like it or not. And digital media conference The Project, described as "a collision of thought on social media and digital communication", is your chance to figure out how to ride it.

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Stop shouting, start changing

  • Marketing
  • July 17, 2012
  • StopPress Team
Stop shouting, start changing

The advertising and marketing approaches of old are much less effective in today’s marketplace. Many consumers just want companies to stop shouting at them. And Stop Shouting is the name of an upcoming marketing seminar put on by Post Creative's Post New in association with Air New Zealand, featuring speakers who believe that to win in business, radical changes in brand behaviour, marketing approaches and the way organisations conduct themselves is imperative.

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