NGAGEMENT is the largest digital signage event in New Zealand and is coming to Auckland on 4 October at The Cloud.
Marketing, advertising & media intelligence
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If you managed to avoid Twitter over the weekend, you may not have realised that hyper-intellectual event Tedx was held in Auckland on Saturday.
As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry's renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R's James Hurman, Fisher & Paykel's Sonya Aitken, Pacific Magazine's Peter Zavecz and Contagion's Richard Thompson.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
The growth in the outdoor industry is largely being driven by digital media, both ‘place-based’, like shopping malls, oil chains and airports, and large format. In the Asia/Pacific region, ad spend in digital out-of-home has grown 19 percent on average every year from 2006 to 2011 and global spend in the sector last year was $US7 billion, which is forecast to grow almost 20 percent this year. So local digital signage network nGage is bringing together a few smart cookies at an event that aims to showcase the digital signage ecosystem and offer a glimpse into the future.
They’re another year older and (definitely) deeper in debt; they’ve been awarded in international student competitions; they’ve won both the NAB and TVNZ national student challenges; they’ve been through the rigours of a retail round robin with several agencies; they recently submitted six weeks of brand new work on various briefs to an industry panel for some tough words and sage advice; and now the Media Design School advertising students are ready to show their wares next Wednesday between 5.30 and 8pm at The Nathan Club, 51 Galway street, Britomart.
Entries for this Thursday night's Adshel Creative Challenge wind up on Tuesday night at 5pm. And there are still a couple of spots available for agency teams who enjoy eating pizza, drinking booze and developing a campaign for Surf Life Saving New Zealand in just 60 minutes.
It's that time of year again, when fresh faced young'uns with dreams of creative greatness prostrate themselves in front of adland's judgemental powerbrokers and show off the year's handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.
It's pretty tough out there in retail at the moment, with the internet affecting bricks and mortar and economic malaise affecting everyone. But there are plenty of savvy retailers making it work and a couple of international retail gurus—Jon Bird, IdeaWorks' chief executive based in Sydney, and UK retail expert Martin Butler—are visiting next week to share some of their secrets.
Wellington, which fancies itself our arts and cultural capital, will no longer have to miss out on the creative love-fest that is Semi-Permanent.
54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA's September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.
For all you effectiveness sponges out there, Red Spider Network's Charlie Robertson, a world leading strategic planner in brand strategy and communications and the international guest judge for this year’s Effie Awards, will be spreading the good word tomorrow night at at a function hosted by CAANZ, TVNZ and AUT Business School.
The digital age is changing the way we live and work. And whatever your industry or interest, you're part of the wave, like it or not. And digital media conference The Project, described as "a collision of thought on social media and digital communication", is your chance to figure out how to ride it.
The advertising and marketing approaches of old are much less effective in today’s marketplace. Many consumers just want companies to stop shouting at them. And Stop Shouting is the name of an upcoming marketing seminar put on by Post Creative's Post New in association with Air New Zealand, featuring speakers who believe that to win in business, radical changes in brand behaviour, marketing approaches and the way organisations conduct themselves is imperative.
Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they've harnessed modern direct marketing to take their businesses to another level.
With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association's Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what's changing the landscape in this ever-evolving medium.