Yealands toasts Kiwis on sustainability missions

  • Online
  • April 1, 2014
  • Amanda Sachtleben
Yealands toasts Kiwis on sustainability missions

An online campaign by Yealands is toasting the endeavours of six Kiwis on missions with a sustainability bent.

It showcases stories that align well with the values of the family-owned wine business, from a mentor who helps families and schools grow their own produce to a social enterprise leader who makes furniture from wood salvaged from Christchurch buildings.

"All of our finalists are working in areas with sustainability as a goal either within the environment or in developing future generations," says the label's global brand manager Angela Flynn.

The label's founder, Marlborough entrepreneur Peter Yealands, was the first to commercially farm greenshell mussels in New Zealand and was also a deer farmer.

"Peter has a track record of making trail-blazing, innovative plans come to fruition," says Flynn. "He wanted to build a campaign to celebrate our local success stories, now and for years to come."

Satellite Media managed the campaign, finding the finalists, making online video and developing the website. Website visitors can vote daily for the finalists, who win a share of $25,000. Voters go into a draw to win $5000.

Alongside the website, the campaign has used radio advertising, online advertising, PR and retail activity with on-pack necktags, displays and price promotions.

Kiwi participants can also win $5000 by liking Yealands on Facebook. The competition runs until 30 April. Among the finalists are musician Iva Lamkum, Frank Stationery owner Jason Holdaway and Sea2Summit7 adventurer Dave Williams, who raises awareness and funds for male mental health. 

Read about these Idealog alumni in the Yealands spotlight.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit