Westpac harnesses the power of the developer crowd, chooses winners of app challenge

  • Apps
  • October 24, 2013
  • StopPress Team
Westpac harnesses the power of the developer crowd, chooses winners of app challenge

Westpac has chosen three winning apps in a competition it launched to find ways of making banking processes faster. The Westpac App Challenge crowdsourcing contest pitted 120 entrants from around the country against each other, with seven finalists participating in a Dragon's Den style showdown a few weeks ago at Westpac's Auckland HQ.

The winners are Steven Pinkham of Christchurch, David Arnold from Tauranga and Wellington pair John Jackson and Justine Polkinghorne.

Pinkham is a supermarket supervisor and developed his idea after observing customers at the checkout. He has a strong interest in software development and recently put himself through a tertiary course. 

Pinkham told the Herald he could not disclose details about the app for commercial reasons. 

"The idea is transferring money between a customer's accounts. The problem is that sometimes people don't have enough money in their account to pay for their groceries. My idea is a straightforward approach, and was inspired by Westpac's own CashTank app."

Jackson and Polkinghorne's idea is designed to make financial management easier for targeted users, says Westpac.

It was going to select two winning ideas but says, "the quality of the ideas and the benefits they will deliver to customers meant we had to extend that to three".

The winners get $10,000 and retain their IP and they will work with Westpac to develop their apps. They also have potential to be developed for international markets. 

The 120 entries covered payments, budgeting, saving tools, transfers and security, and included concepts such as gamification, peer-to-peer and competitions and the bank says it is now preparing to launch an international app challenge.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

  • Advertising
  • November 16, 2018
  • StopPress Team
IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit