Packed full of bullet-time goodness, Telecom's latest ad campaign for its Ultra Broadband products brings the anticipation of high speed antics, without having to show any of it.
The 60-second TVC (called 'The Wait is Over') comes from Saatchi & Saatchi and Australian production company GoodOil. It pays homage to all the different uses of high speed internet, including business, music, gaming and video content.
"Ultra" is a phrase that's come to describe the government's $1.5 billion Ultra-Fast Broadband (UFB) initiative which is based on fibre optics technology, however Telecom is using to describe its fibre and VDSL packages which uses copper infrastructure.
Telecom's fibre and VDSL plans start at $95 per month, UFB.org.nz has a good price comparison table between the major telco players here.
“Not only is this the most exciting comms work Telecom’s done in years, it’s some of the best work I’ve ever seen," says Telecom’s general manager of brand, communications and digital, Kellie Nathan. "There’s no doubt it’s going to deliver the sort of cut-through we are hoping for.”
“Executionally it feels like Telecom at its absolute best,” says Antonio Navas, executive creative director at Saatchi & Saatchi NZ. “We’re ecstatic that we’ve been able to bring such a great idea to life in such an impactful way.”
Additional TV, radio, online and outdoor spots will roll out over the coming weeks.
Agency: Saatchi & Saatchi New Zealand
Client: Telecom New Zealand
Executive Creative Director: Antonio Navas
Creative Director: Nathan Cooper
Creative Team: Arnya Karaitiana & Phil Hickes
Agency Producer: Jane Oak
Business Director: Ben Fielding
Account Director: Jen Murphy
Account Manager: Kate Taylor
Planner: Ben Fielding
Production Company: GoodOil
Director: Michael Spiccia
Executive Producer: Juliet Bishop
Cinematographer: Crighton Bone
Production Designer: Guy Treadgold
Editors: Drew Thompson / Michael Lonsdale
VFX Supervisor: Nick Ponzoni
VFX Executive Producer: Anya Kruzmetra
Music Composition: Elliott Wheeler / Turning Studios
Audio Post: Franklin Rd