Vodafone spells out the (digital) facts of life

  • Didge
  • December 18, 2013
  • StopPress Team
Vodafone spells out the (digital) facts of life

Vodafone has launched a kit of kids activities and tips for parents after research showed a large proportion of children were accessing the internet by the time they turned six.

The Digital Facts of Life card set is free from Vodafone's retail stores. It was developed by the telco's headquarters in the UK but customised for a Kiwi audience. The last card, Tools and Tips for Parents, has information about the Vodafone Guardian and Blacklist apps, and has the web address for NetSafe.

The others have activities created by UK games company Moshi Monsters that educate children about using internet-connected technology safely.

Market research company YouGov found 36 percent of Kiwis under five use the internet, with that figure rising to 78 percent for those aged six and under.

Vodafone says it's been targeting older children with its local apps, but this kit is aimed at five to 10-year-olds. "It’s about helping our business understand the issues that our stakeholders are concerned about and then taking steps to address them," says Abbie Reynolds, Vodafone’s head of sustainability and foundation.

"One issue we know lots of customers and other stakeholders are concerned about is how to keep young people safe online, and longer term, how we help young people learn to be successful digital citizens."

The research also found 38 percent of parents were buying their children internet-enabled devices, but only 59 percent felt well supported in getting information about online safety.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit