Telecom isn't the only one getting in on the action with the launch of Samsung's Galaxy S5: Vodafone has the Goldrush promotion, so named because it's the only Kiwi telco to offer the gold version of the device.
The sparkly variant appeals to tech enthusiasts who want something unique, Vodafone says, with pre-sales showing a preference for gold.
"Vodafone has certain hero device launches each year and has an established base of loyal followers for all of the major smart device brands," says spokesperson Michelle Baguley.
"The Goldrush promotion is an opportunity to tie in all of Vodafone’s network advantages, promote our large number of 4G regional locations and endorse Vodafone being the only place to buy the gold variant at launch."
The promotion offers those who buy an S5 (not just the gold version) from a Vodafone store or online until 11 May the chance to enter the Great Galaxy Goldrush as much as daily.
They register on the dedicated promotion website and get a gold pin to place on a map on one of the 37 locations where Vodafone offers 4G coverage (in X marks the spot style) to get the chance to win. They can get an extra pin by sharing on social media.
The prizes include S5s, speakers and tablets. Those who don't have Vodafone-sold S5s can enter using red pins.
The company is offering the S5 in gold, black and white free on its Red $129 plan for a 24 month term. It has a recommended retail of $1049.